Expert-Secrets full book
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gives you a really cool asset to use when you start selling your masterclass in the
future. People have just told us EXACTLY what they want to know, right? So
take all the questions and rewrite them as bullet points to use in sales letters, ads,
emails, webinars, and lots of other places.
Question: What type of pipe do you use? Do the PSI ratings on the
pipes matter?
Bullet: Discover the only pipe we will ever use AND the secret PSI
rating that will guarantee your potatoes go farther and your gun lasts
longer.
Question: Which type of igniter should I use—BBQ or lantern?
Bullet: Find out which igniter we’ll NEVER use (and hear about a
scary near-death experience that kept us from ever using it again), and
why there is only one brand we trust.
Question: How long should I cut my pipes?
Bullet: You’ll learn the correct barrel-to-chamber ratio that will keep
you safe AND help your gun shoot 25% farther! (WARNING: Even
being ¼ inch off could make every potato you shoot a flop.)
Question: What type of propellants should I use?
Bullet: Discover the secret propellant we accidently stumbled upon
(when we ran out of hair spray) that immediately made our gun shoot
over 50 yards farther every time!
Question: Am I going to die if I make the gun wrong?
Bullet: Learn the safety secrets we use to make sure every potato gun
outing is safe as well as exciting!
Rewriting all the questions into bullet points will help make what you teach
SO much more exciting to your students. And it will make writing your
marketing materials easier later on.
At this point, you have an outline, which is really a table of contents. You
could write a book from here, if you wanted to. All you have to do to deliver an
amazing masterclass is find the answers to their questions and teach them in a
way that will facilitate the best results. The participants will be happy because
you’re answering their questions. You’re giving them exactly what they want.
STEP #4: DELIVER YOUR FREE MASTERCLASS