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Expert-Secrets full book

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Or if your opportunity is about weight loss:

“If I try to lose weight, I’m going to be miserable.”

If you’re not able to think of false beliefs that your potential prospects

might have, think about the false beliefs that you had before your big epiphany.

Step #2 Now that you have the false belief, the next step is to figure out

what experience they had in their lives that caused the false beliefs. What is the

most likely experience your prospect had that caused this belief?

“One time I joined an MLM, I tried to sign up my parents, and

they got mad.”

“I tried to lose weight last year, had to cut out carbs, and I was

miserable.”

Step #3 What is the false story they are telling themselves now that’s

creating doubt about your new opportunity?

“My story is that people have to bug their friends and family to

have success in network marketing.”

“My story is that I have to give up things that make me happy if I

want to lose weight.”

Step #4 Now it’s your job to find an Epiphany Bridge story (usually in your

own life, but it can also work if you share someone else’s story) that shows how

you once had a similar belief, but because of this new story, you now have a new

belief pattern, and that the old story you were telling yourself was wrong.

“I also thought I had to give up friends if I joined an MLM, but

then I learned that you can actually generate leads online. The internet

is full of people who want to join my program! So I can grow my team

without involving my friends or family.”

“I also thought I’d have to give up things that make me happy to

lose weight. But then I learned about ketosis and how I can lose weight

by drinking ketones instead of cutting carbs.”

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