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you templates to help you figure it out. I promise you, by the end of

Week 1, you’ll know exactly how to __________.

Second, you’re probably a little nervous about setting it all up. I

get that. But I promise you, it’s not hard. On Week 2, we’re going to

walk step-by-step through the whole setup process. I know

__________ can be scary, but we’ll be there for you.

The third reason might be that you think it’s too expensive. If

that’s your reason, I don’t know how I can help you. This is an

investment and a decision you need to make for yourself. When I

invested in learning this process, I paid $__________, but I got back

__________ within __________.

Reluctant Hero: The goal of this close is to help them believe they can

actually do it.

I want you to know something about me. I’m no one special. I don’t

have any supernatural gifts or anything. I actually really struggle with

__________. And that’s what I love about this system—I don’t have to

worry about that anymore!

If You Only Got: The goal of this close is to show them what they already

got for free, and what they can possibly achieve when they invest with you.

Okay, so I could stop right here. If I stopped right here and you only

got __________, it would still be worth the investment, right? But

you’re also getting __________ and __________. But you’re also

going to get __________ and __________ and __________. I want to

make sure that nothing is standing in the way of your success.

Close Close: This close is the final push to get them over the edge. I

typically do this one several times during the question and answer section at the

end of the webinar.

If you’re still on the fence, now is the time to open a new browser

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