Expert-Secrets full book

Question #2: Are the people in this market irrationally passionate?
Before we ask how passionate the market is, I need to ask you a personal
question. Are YOU irrationally passionate about your topic? When you hang out
with friends or family members, do you always bring it up, even if no one else
seems to care? If so, that’s a good sign. But are there others as irrationally
passionate as you? Here are some of the things I look for to determine if my
market is irrationally passionate.
Communities: Are there online forums and message boards and social
groups dedicated to this topic? How about Facebook groups and fan pages,
YouTube channels, podcasts, or blogs with others geeking out on this topic you
love so much?
Vocabulary: Does the market have its own special language? In the
internet marketing world, you hear words like “autoresponder”, “split testing”,
and “squeeze pages”. In the health and biohacking market, they talk about
“blood tests” and “ketones”. An irrationally passionate market always has its
own vocabulary. Does yours?
Events: Does this market have its own events? They might be online or
offline conferences, seminars, summits, or masterminds. If events aren’t
happening in your market, you might have a hard time getting people to attend
webinars and training. If they are already used to attending events, you’ll have a
much easier time.
Other Experts: Does this market have its own celebrities and gurus? There
must be established experts already thriving and selling information products in
your market. You don’t want to be the first celebrity in a market. You want a
topic or niche with its own subculture already established.
Go through these questions as many times as you need to in order to find
the best market for you. I don’t want you to waste any time, energy, or money
going after the wrong niche if people in your submarkets aren’t likely to follow
you.
Question #3: Are these people WILLING and ABLE to spend money
on information? Sometimes people are WILLING to spend money, but they
aren’t ABLE; they are broke. Other times people have all the money in the
world; they are ABLE, but NOT WILLING to part with a dime. Your submarket
must be both willing and able to spend money.