Expert-Secrets full book

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Usually there’s a common reason people don’t get started right away. It’s theelephant in the room. Address it head on so they don’t keep thinking about itthrough the rest of your presentation. The biggest excuse I hear withClickFunnels is that they don’t have a product to sell yet. So I tell them theydon’t need to have a product. They can use affiliate products. And we actuallyteach them how to make a product, if that’s what they want to do. Destroy youraudience’s #1 objection about the training right here.You might be thinking you can’t get started with this because… Here’s whythat’s a mistake that will hold you back from success…32. Stack Slide #1Reveal the first stack slide with the six-week masterclass on it. Be sure toinclude the value of the item on the slide.When you sign up, you’re going to get instant access to my six-weekmasterclass, a total value of $__________.
33. Introduce Element #2: The ToolsIt’s time to introduce the tools you created on your stack slide in Secret #11. Itell them that when they invest today, they will also receive this extra cool thing.Quickly review the tools they’re going to get. Don’t go too deep or you’lloverwhelm people.As part of this package, you’re going to get… It’s a tool to help you …34. You’ll Be Able To… / You’ll Be Able to Get Rid Of…I want them to realize that investing in this thing shouldn’t cost them any money,it should only save them money. So remind them what they are now able to do,but also what they will be able to get rid of. Hopefully the money they save willbe more than what they are actually paying. That way, it’s a truly irresistibleoffer.When you have this tool, you’ll be able to __________.When you have this tool, you’ll be able to get rid of __________.
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EXPERT SECRETS
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EXPERTSECRETSTHE UNDERGROUND PLAYBO
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DEDICATIONTo Deagan Smith, who reig
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SECTION FOUR: THE FUNNELSSecret #17
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Information is how that’s done. I
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ACKNOWLEDGMENTSI wanted to start by
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WHAT IS EXPERT SECRETS?Expert Secre
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went to Home Depot and bought the p
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families were repaired, and people
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Growing up, Jacob always wanted to
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TO GROW AN EXISTING COMPANYIf you a
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SECTION ONECREATING YOUR MASSMOVEME
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SECRET #1THE CHARISMATIC LEADER /AT
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And it’s a tragedy for a couple o
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the ones who are a chapter or two b
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ocean, which is why it can be diffi
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Question #2: Are the people in this
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moves them to action and helps them
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the most money, is right in the mid
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Here is a quick recap of why each o
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simple thing to confirm the suspici
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Those are a few of the keys to beco
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your own cult-ure.Our job as expert
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create sales funnels to get rich, b
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I had made a million dollars in a s
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company, it was very difficult for
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Your cult-ure needs a Title of Libe
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We took the phrase we created to he
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I’ve broken down the elements of
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We are Funnel Hackers, and these ar
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to revolutionize the music industry
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Dan Kennedy once told me, “If you
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you could increase it in the future
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for the first time, they’re going
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Other times it’s actually switchi
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program. We positioned it as an opp
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But you can’t get good unless you
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“What’s the catch? What’s in
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WHAT, you need to give the class a
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ketosis. And that can happen even i
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most important steps.1. Find a hot
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and I look for people who are alrea
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gives you a really cool asset to us
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SECTION TWOCREATING BELIEFThe first
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implement this in my personal life.
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When someone believes they have to
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SECRET #6THE EPIPHANY BRIDGEAfew ye
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Now at this point you’ve had an e
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the emotional connection with that
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I take this new concept or word tha
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was freezing cold. My whole body wa
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years. He’s the guy that top scre
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• Make the character a victim of
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The Journey of Achievement This is
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In pursuing the goal, there must be
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SECRET #8THE EPIPHANY BRIDGE SCRIPT
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with the same things they are. When
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“Why is that important?”“Beca
Page 118 and 119: Now that you’ve had the epiphany,
Page 120 and 121: YOUR ORIGIN EPIPHANY BRIDGE STORYAs
Page 122 and 123: After I added a potato gun kit as a
Page 124 and 125: SECRET #9FALSE BELIEF PATTERNSWe al
Page 126 and 127: Or if your opportunity is about wei
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Page 132 and 133: funnel in their market.False Belief
Page 134 and 135: SECTION THREEYOUR MORAL OBLIGATIONS
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Page 142 and 143: madness.) And while it may seem lik
Page 144 and 145: Notice that the three secrets are n
Page 146 and 147: SECRET #13THE ONE THINGIt’s time.
Page 148 and 149: 2. Intro / RapportEarlier you learn
Page 150 and 151: My goal for this presentation is to
Page 152 and 153: 6. Epiphany Bridge Story #1 (Origin
Page 154 and 155: For many people, the initial story
Page 156 and 157: I’m sure that for some of you thi
Page 158 and 159: 12. Show Other People’s ResultsTh
Page 160 and 161: Finally, you’re just going to res
Page 162 and 163: back of the room to buy. If anyone
Page 164 and 165: SECRET #15THE STACKI consider this
Page 166 and 167: A big mistake people make is going
Page 170 and 171: 35. The Problem This Tool Solved fo
Page 172 and 173: Here you introduce the next compone
Page 174 and 175: Do you see how this works now? You
Page 176 and 177: Now that we’ve given them the big
Page 178 and 179: Before you reveal the actual price,
Page 180 and 181: For years, I ended my sales present
Page 182 and 183: Now that they know they have nothin
Page 184 and 185: • Countdown clock for 30 minutes
Page 186 and 187: we ate, he started asking me casual
Page 188 and 189: exchange is greater than keeping th
Page 190 and 191: So now I’ve told you how the whol
Page 192 and 193: Type in www.__________.com. On this
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Page 196 and 197: SECRET #17THE PERFECT WEBINAR MODEL
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Page 200 and 201: So yes, eventually I will suggest t
Page 202 and 203: Sometimes I tweak my headline to in
Page 204 and 205: One of the biggest secrets about th
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Page 208 and 209: me, too.What happens if you get gre
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Page 212 and 213: one of these three things, you can
Page 214 and 215: Great! Here’s how it works. My fe
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F. What Epiphany Bridge story do I
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2. You built an improvement offer a
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them into every funnel we have.Ther
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told them about the new opportunity
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SECRET #22FILL YOUR FUNNELThe milli
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From there, I drilled down into a s
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WORST time to contact your Dream 10
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product that you both promote and b
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having me or my team work with you
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REFERENCESAbagnale, Frank with Stan
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