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to Hire, or Be Held Hostage by, a Tech Guy

Then my goal is to get them to believe in the Big Domino statement I

created in Secret #5:

If I can make people believe that funnels are the key to online business

success and are only attainable through ClickFunnels, then all other

objections and concerns become irrelevant and they have to give me money.

Then I tell them my potato gun Epiphany Bridge story from Secret #8 so

they have the first “aha” that they need to have a funnel, too. But as soon as I do

that, the core false beliefs about the Big Domino rise to the surface.

False Belief #1 (The Vehicle) “Funnels sound cool, but I don’t understand

how they would work for me.”

False Belief #2 (Internal Beliefs) “I’m sold on funnels, but I’m not

technically inclined, so I don’t think I could build one.”

False Belief #3 (External Beliefs) “I think I could build a funnel, but even

if I did, I don’t know how to drive traffic into it.”

Now that I have the three core false beliefs, I have to find the Epiphany

Bridge stories that will break them.

False Belief #1: I don’t understand how it would work for me.

• Epiphany Bridge Stories for False Belief #1: For this, I tell

them my Tony Robbins and Porter Stansberry stories showing

them about modeling success, as well as my Funnel Hacking

story about how we modeled the Marine-D3 funnel to build our

Neuracel funnel and how they can do that with any successful

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