Expert-Secrets full book

SECRET #11
THE STACK SLIDE
Before I ever start selling anything, my first step is to create an irresistible
offer. This is the product I am selling at the end of my presentation. I do that
with something I call the “stack slide”. This is where I stack up everything a
customer gets when they decide to buy, including all the bonuses and extras.
To start this process, I normally stand in front of a white board and write
down everything I could create for my dream customer to get them their desired
result. I spend a few hours brainstorming everything I can think up—from
providing a cool template to speed up their success to flying to their house and
helping them in person! After my initial brain dump, I sit down and create the
stack slide. I add in the coolest ideas from the white board that I’d be willing to
deliver for the price I have in mind.
Every item on the stack slide has a value attached to it. The goal is to show
that you’re giving 10 times as much value as you’re asking for in price. So if