Expert-Secrets full book

So yes, eventually I will suggest that you automate the webinar, but not at
first. You need to get people’s feedback, make changes, and perfect your
webinar. It’s more work, but the result could be worth tens of millions of dollars
to you over time.
Now I’m sure some of you saw that I’m spending over $3,000 per week on
Facebook alone to get people into my webinar, and got a little nervous. Don’t
worry about that now. In Secret #22, I will be showing you ways to fill your
funnel with the right people who are ready to buy. There are methods (like the
Facebook strategy) that cost money, but there are other ways that you can get
people to attend your webinars for free. When you are spending money, start
with a lower ad budget at first. Run your webinar a few times to get the kinks out
and know what conversion rates to expect. Then you can spend more money on
ads because you’ll know what kind of return to expect.
In the beginning, all kinds of things could happen. Facebook could mess up
your ads. Your webinar software could fail to record or function right. You could
lose power in the middle of your broadcast. Things happen. Sometimes no one
even shows up at all!
It’s important not to get discouraged. Stick to the plan, and work it week in
and week out. The beginning can be rough for some people. Don’t quit! It won’t
be long before you start hitting consistent numbers. Now that you know the
model, let’s take a look at the funnel you’ll be using to move people from
registration through the purchase.