Expert-Secrets full book

Inside these three core markets are multiple submarkets. For example,
inside health you could have dozens of submarkets like diet, nutrition, strength
training, and weight loss. Inside the wealth market you may have finance,
investing, real estate, and sales. And the same goes for the relationships market.
You could have love, dating advice, marriage, and parenting. The list is
practically endless in any of the three core markets. There are always new
submarkets popping up.
My next question for you is what submarket does your area of expertise fit
right now? Some of you may think that you’ve found your answer. You’re a real
estate expert, or a dating or weight loss coach. But the money is NOT in the
submarket. The riches are in the niches. And those are one step beyond the
submarket.
Look around at the other experts in your submarket and see what they are
selling. Where do you fit into the ecosystem? What can you offer people that’s
different and special? The goal is to carve out a unique spot in that ecosystem
where you can thrive. That’s your niche. And that niche is one of the keys to
success as an expert.
In the book Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne,
they talk about the fact that most markets are red oceans, full of blood because of
all the sharks feeding on the same small pool of fish. The submarket is a very red