Expert-Secrets full book

was freezing cold. My whole body was shaking and shivering because
I was in so much pain and frustration, yet I was frozen with fear.
As you read that story, you probably started to actually feel the things I
explained. How many of you felt a pain in your gut, or a weight on your neck, or
sweaty palms? By explaining how I felt, you almost instantly will feel something
similar. When I tell a story this way, I am controlling the state of the person
listening.
It’s essential that I control their state, and I do this by telling the story in a
way that gets you to feel what I felt, so when I explain how I had my epiphany,
you can experience the same epiphany. If I want you to have the same epiphany I
had, you need to be in the same state that I was in when I had that epiphany.
Have you ever had the experience where you told someone a story about a
situation that was really funny or exciting, and after you told it to them, they
didn’t quite get it? They understood, but they didn’t “get” what you were trying
to share with them. So you try to tell the story again another way, and then again
another way, and after a few attempts, you throw up your hands in defeat and say
something like, “Well, I guess you had to be there.”
Now that you understand the basics of an Epiphany Bridge, how to simplify
your stories, and how to get people to feel things when you tell your stories, I
want to transition into story structure. When you learn the right structure for
telling your stories and you apply the concepts you learned here, you will
become a master at storytelling and story selling.