Expert-Secrets full book

Question #4: What is my Epiphany Bridge origin story?
Answer: The story about how I bombed at my first event and Armand
Morin taught me how to do the stack
Question #5: What are three false beliefs they have about this new
opportunity (the 3 Secrets), and what Epiphany Bridge stories will
I tell to break those false belief patterns?
I broke them down like this:
A. What is their #1 false belief about webinars (the vehicle we
were putting them into)?
B. What Epiphany Bridge story do I have that got me to believe
in webinars?
I knew my epiphany had occurred when I learned the script for how to sell
on webinars (which eventually became the Perfect Webinar). So I then wrote on
the whiteboard:
Secret #1: It’s All About the Script
Then I went into Secret #2.
C. What is their #1 false belief about their personal ability to
execute on this vehicle?
D. What Epiphany Bridge story do I have that got me to believe
in my abilities?
For me, my big epiphany was understanding how the webinar model
worked, and that I could actually do it. So I then wrote on the whiteboard:
Secret #2: Understanding the Model
Finally, I thought about the third secret.
E. What is their #1 false belief or outside force that they think
will keep them from success?