Expert-Secrets full book

the current vehicle they’re in to yours? They will switch if you position your
opportunity so people will believe—and buy.
A while back, one of my friends named Jason Fladlien taught me a concept
called the five curiosity hooks. These are just different ways to present an
opportunity. It’s possible that all these hooks will work for your masterclass, but
you need to pick just one for now that’s going to work the best for positioning
you and your new opportunity.
Here are the five hooks.
Let’s look at an example where the new niche is weight loss through ketosis
(Health Weight Loss Ketosis) to illustrate how you would position it for
each of the curiosity hooks.
1. Little-Known, Big Differences This hook shows people something they
aren’t aware of and how knowing it could make all the difference between
success and failure.
There’s this little-known thing called ketosis. Hardly anybody is
talking about it. But when you learn it and use it, you’ll see a huge
difference in your energy levels and how fast you can lose weight.
2. Well Known, Little Understood Here is where you take something that
everyone THINKS they know about, and show how they’re actually sabotaging
their success because they’re missing little nuances or details.
Everyone’s talking about low-carb diets, right? We all know that
refined sugar and carbs are bad for us. But what almost no one
understands about low-carb diets is the concept of ketosis. It’s not
restricting carbs that helps you lose weight, it’s getting your body into