Expert-Secrets full book

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told them about the new opportunity. Secret #2 focused on their internal beliefs,and Secret #3 their external beliefs. Then video #4 was just a video of me doingthe stack.It worked amazingly well, and since then I’ve seen dozens of others createproduct launch funnel versions of their Perfect Webinars. One of the mostpowerful ways we’ve used—and that I’ve started to see others adopt as well—isafter someone comes through your webinar funnel, to send emails to those whodidn’t show up to the webinar, and have them go through the product launchsequence instead. That way, those who didn’t get a chance to consume yourmessage can get it in a different format they may be more likely to watch.
SECTION FIVEWHAT’S NEXT?Now that you have created your presentation and the funnels that people will gothrough to get your message, the next questions I get a lot are “How do I getpeople into those funnels? What is the fuel that will ignite my following so I canstart a mass movement?”This section will show you how to fill your funnels and mention some otherthings you can do to jump-start your success as an expert.
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EXPERT SECRETS
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EXPERTSECRETSTHE UNDERGROUND PLAYBO
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DEDICATIONTo Deagan Smith, who reig
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SECTION FOUR: THE FUNNELSSecret #17
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Information is how that’s done. I
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ACKNOWLEDGMENTSI wanted to start by
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WHAT IS EXPERT SECRETS?Expert Secre
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went to Home Depot and bought the p
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families were repaired, and people
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Growing up, Jacob always wanted to
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TO GROW AN EXISTING COMPANYIf you a
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SECTION ONECREATING YOUR MASSMOVEME
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SECRET #1THE CHARISMATIC LEADER /AT
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And it’s a tragedy for a couple o
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the ones who are a chapter or two b
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ocean, which is why it can be diffi
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Question #2: Are the people in this
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moves them to action and helps them
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the most money, is right in the mid
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Here is a quick recap of why each o
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simple thing to confirm the suspici
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Those are a few of the keys to beco
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your own cult-ure.Our job as expert
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create sales funnels to get rich, b
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I had made a million dollars in a s
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company, it was very difficult for
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Your cult-ure needs a Title of Libe
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We took the phrase we created to he
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I’ve broken down the elements of
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We are Funnel Hackers, and these ar
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to revolutionize the music industry
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Dan Kennedy once told me, “If you
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you could increase it in the future
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for the first time, they’re going
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Other times it’s actually switchi
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program. We positioned it as an opp
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But you can’t get good unless you
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“What’s the catch? What’s in
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WHAT, you need to give the class a
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ketosis. And that can happen even i
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most important steps.1. Find a hot
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and I look for people who are alrea
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gives you a really cool asset to us
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SECTION TWOCREATING BELIEFThe first
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implement this in my personal life.
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When someone believes they have to
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SECRET #6THE EPIPHANY BRIDGEAfew ye
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Now at this point you’ve had an e
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the emotional connection with that
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I take this new concept or word tha
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was freezing cold. My whole body wa
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years. He’s the guy that top scre
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• Make the character a victim of
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The Journey of Achievement This is
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In pursuing the goal, there must be
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SECRET #8THE EPIPHANY BRIDGE SCRIPT
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with the same things they are. When
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“Why is that important?”“Beca
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Now that you’ve had the epiphany,
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YOUR ORIGIN EPIPHANY BRIDGE STORYAs
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After I added a potato gun kit as a
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SECRET #9FALSE BELIEF PATTERNSWe al
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Or if your opportunity is about wei
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Bridge story will replace those old
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that could keep them from success;
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funnel in their market.False Belief
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SECTION THREEYOUR MORAL OBLIGATIONS
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this script and process to my Inner
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you’re selling a $97 product, you
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excuse.Element #6: Exclusive Bonus
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madness.) And while it may seem lik
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Notice that the three secrets are n
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SECRET #13THE ONE THINGIt’s time.
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2. Intro / RapportEarlier you learn
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My goal for this presentation is to
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6. Epiphany Bridge Story #1 (Origin
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For many people, the initial story
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I’m sure that for some of you thi
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12. Show Other People’s ResultsTh
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Finally, you’re just going to res
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back of the room to buy. If anyone
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SECRET #15THE STACKI consider this
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A big mistake people make is going
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Usually there’s a common reason p
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35. The Problem This Tool Solved fo
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Here you introduce the next compone
Page 174 and 175: Do you see how this works now? You
Page 176 and 177: Now that we’ve given them the big
Page 178 and 179: Before you reveal the actual price,
Page 180 and 181: For years, I ended my sales present
Page 182 and 183: Now that they know they have nothin
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Page 186 and 187: we ate, he started asking me casual
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Page 190 and 191: So now I’ve told you how the whol
Page 192 and 193: Type in www.__________.com. On this
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Page 196 and 197: SECRET #17THE PERFECT WEBINAR MODEL
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Page 204 and 205: One of the biggest secrets about th
Page 206 and 207: between each question.3. The best t
Page 208 and 209: me, too.What happens if you get gre
Page 210 and 211: wrote a book called The Question, w
Page 212 and 213: one of these three things, you can
Page 214 and 215: Great! Here’s how it works. My fe
Page 216 and 217: this book as guidelines.Question #1
Page 218 and 219: F. What Epiphany Bridge story do I
Page 220 and 221: 2. You built an improvement offer a
Page 222 and 223: them into every funnel we have.Ther
Page 226 and 227: SECRET #22FILL YOUR FUNNELThe milli
Page 228 and 229: From there, I drilled down into a s
Page 230 and 231: WORST time to contact your Dream 10
Page 232 and 233: product that you both promote and b
Page 234 and 235: having me or my team work with you
Page 236 and 237: REFERENCESAbagnale, Frank with Stan
Page 239 and 240: Table of ContentsTitleCopyrightCont
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