Expert-Secrets full book

Throw rocks at their enemies. “The big corporations want you to think
you need a lot of venture capital or some fancy college degree to be successful.
I’m here to tell you they’re wrong. They have their own reasons for wanting you
to think that, but it’s not true.”
Confirm suspicions. “If you’ve ever thought that the government and the
banks actually want you to fail, you’re probably right. They don’t benefit from
you succeeding. They want to keep you in debt and in need. The difference with
us is that we actually care about your success and truly want to see you living the
life of your dreams.”
Encourage their dreams. “So that’s what we’re here for. I know you have
a dream to change the world and make an impact, and I want to show you how to
make that happen during this webinar.”
3. The Ruler: Goal #1—The New Opportunity (Make It Inclusive)
The next slide is what I call the “ruler.” It’s the measuring stick people will use
to judge your webinar. If you don’t tell them what your goals are, even if you do
everything perfectly, they may be upset because their goal was different than
yours. So I like to tell people right away what my goals are, what I want them to
get from the presentation. If they aren’t looking for a similar goal, they have the
opportunity to leave at that point.
The goal is always to help them to see that this new opportunity will give
them their greatest desires, increase their status, and help them achieve their
goals.
I also take this opportunity to be inclusive of any people who aren’t sure
whether they are in the right spot. I don’t want people wondering during the
whole presentation “Is this for me?” I want them to know up front that this is
exactly what they need.