Expert-Secrets full book

12. Show Other People’s Results
The audience will immediately think, That’s great for Russell, but he’s like a
superhero! You’ve already positioned yourself as an expert, as someone
successful. So you show some results that ordinary people have gotten from your
vehicle. Go back to your initial beta group and start sharing some of those great
results, testimonials, and stories that are tied to this first secret.
The cool thing is it didn’t just work for me, it works for all kinds of people.
Look, here’s Joe, and he always thought __________ was true, but after he took
that leap of faith and tried things this way, this is what happened…
13. Break the Related Beliefs
Of course, people are going to have lots of other false beliefs and objections
about this secret, right? We made a list of all their false chains of belief in Secret
#9, then you listed each one that was related to it in Secret #10. So it’s time to
revisit the rest of your list from earlier. It’s time to break any other core beliefs
they might have related to the vehicle.