Expert-Secrets full book

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After I added a potato gun kit as an upsell for the DVD, I startedmaking money again. I was spending about $10 a day in ads andmaking $50 or $60 back. That’s when I realized that the secret tomaking money online was creating sales funnels.5. What was the plan you created to achieve your desire? Myplan was to start creating sales funnels in other markets that hadbetter potential to make money than the potato gun market. Istarted creating funnels and selling products in the weight lossmarket. But we didn’t stop there. We then created and startedselling supplements to people who suffered from diabeticneuropathy. After that, we created funnels in the couponing,dating, and parenting markets, and others.6. What conflict did you experience along the way? Each newfunnel we created took between 6 to 8 weeks to create, onaverage. We had a team of 8 full-time people including designers,programmers, and copywriters just to get one funnel live. We hadto glue together about 13 different products just to create onefunnel. On average, our costs to get one funnel live were about$30,000, and then only about 1 out of 10 would actually recoupthat money. It took a lot of time and money to find anotherwinning funnel.7. What was the end result you achieved? We ended up gettingso frustrated that we decided to create a platform that would makeit really easy for us to create sales funnels. The project nicknamewhen we started was “ClickFunnels”. We thought if we couldbuild something that would make it possible to build in 1 daywhat used to take us 6 to 8 weeks, we’d be really happy. After 8months of programming and every penny I had ever made, wecreated ClickFunnels. I can now build in an hour—by myself,without any tech people—what used to take me and my team of 8guys 6–8 weeks, and these funnels run faster and converted wayhigher. We then started to let other entrepreneurs useClickFunnels. Within just 2 years, over 30,000 people useClickFunnels to power their entire businesses. In fact, in 2016, wehad 71 people who made over a million dollars with a singlefunnel.8. What was the transformation you experienced? Aftercreating ClickFunnels, I was not only able to let my wife becomea full-time mom, I’ve also been able to spend a lot less time
working, because we can create things so quickly. I’m now ableto be with my kids, and never miss any of the highlights of theirlives.Now that you’ve read my potato gun epiphany origin story, I want you tore-read my Big Domino statement and see if that story gives you the “aha” youneed to be able to believe this statement:If I can make people believe that funnels are the key to onlinebusiness success and are only attainable through ClickFunnels,then all other objections and concerns become irrelevant and theyhave to give me money.If I did this right, then you should believe that you need a funnel to besuccessful online, and that the only way to build one is by using ClickFunnels. Ifyou believe that, then your resistance to buying becomes almost zero.Now that you understand story structure and you’ve created your firstEpiphany Bridge story, in the next section we are going to dig deeper into thefalse beliefs people have about your new opportunity, and then look at the storieswe need to create to break those false belief patterns.
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EXPERT SECRETS
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EXPERTSECRETSTHE UNDERGROUND PLAYBO
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DEDICATIONTo Deagan Smith, who reig
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SECTION FOUR: THE FUNNELSSecret #17
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Information is how that’s done. I
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ACKNOWLEDGMENTSI wanted to start by
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WHAT IS EXPERT SECRETS?Expert Secre
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went to Home Depot and bought the p
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families were repaired, and people
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Growing up, Jacob always wanted to
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TO GROW AN EXISTING COMPANYIf you a
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SECTION ONECREATING YOUR MASSMOVEME
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SECRET #1THE CHARISMATIC LEADER /AT
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And it’s a tragedy for a couple o
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the ones who are a chapter or two b
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ocean, which is why it can be diffi
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Question #2: Are the people in this
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moves them to action and helps them
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the most money, is right in the mid
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Here is a quick recap of why each o
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simple thing to confirm the suspici
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Those are a few of the keys to beco
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your own cult-ure.Our job as expert
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create sales funnels to get rich, b
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I had made a million dollars in a s
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company, it was very difficult for
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Your cult-ure needs a Title of Libe
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We took the phrase we created to he
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I’ve broken down the elements of
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We are Funnel Hackers, and these ar
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to revolutionize the music industry
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Dan Kennedy once told me, “If you
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you could increase it in the future
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for the first time, they’re going
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Other times it’s actually switchi
Page 72 and 73: program. We positioned it as an opp
Page 74 and 75: But you can’t get good unless you
Page 76 and 77: “What’s the catch? What’s in
Page 78 and 79: WHAT, you need to give the class a
Page 80 and 81: ketosis. And that can happen even i
Page 82 and 83: most important steps.1. Find a hot
Page 84 and 85: and I look for people who are alrea
Page 86 and 87: gives you a really cool asset to us
Page 88 and 89: SECTION TWOCREATING BELIEFThe first
Page 90 and 91: implement this in my personal life.
Page 92 and 93: When someone believes they have to
Page 94 and 95: SECRET #6THE EPIPHANY BRIDGEAfew ye
Page 96 and 97: Now at this point you’ve had an e
Page 98 and 99: the emotional connection with that
Page 100 and 101: I take this new concept or word tha
Page 102 and 103: was freezing cold. My whole body wa
Page 104 and 105: years. He’s the guy that top scre
Page 106 and 107: • Make the character a victim of
Page 108 and 109: The Journey of Achievement This is
Page 110 and 111: In pursuing the goal, there must be
Page 112 and 113: SECRET #8THE EPIPHANY BRIDGE SCRIPT
Page 114 and 115: with the same things they are. When
Page 116 and 117: “Why is that important?”“Beca
Page 118 and 119: Now that you’ve had the epiphany,
Page 120 and 121: YOUR ORIGIN EPIPHANY BRIDGE STORYAs
Page 124 and 125: SECRET #9FALSE BELIEF PATTERNSWe al
Page 126 and 127: Or if your opportunity is about wei
Page 128 and 129: Bridge story will replace those old
Page 130 and 131: that could keep them from success;
Page 132 and 133: funnel in their market.False Belief
Page 134 and 135: SECTION THREEYOUR MORAL OBLIGATIONS
Page 136 and 137: this script and process to my Inner
Page 138 and 139: you’re selling a $97 product, you
Page 140 and 141: excuse.Element #6: Exclusive Bonus
Page 142 and 143: madness.) And while it may seem lik
Page 144 and 145: Notice that the three secrets are n
Page 146 and 147: SECRET #13THE ONE THINGIt’s time.
Page 148 and 149: 2. Intro / RapportEarlier you learn
Page 150 and 151: My goal for this presentation is to
Page 152 and 153: 6. Epiphany Bridge Story #1 (Origin
Page 154 and 155: For many people, the initial story
Page 156 and 157: I’m sure that for some of you thi
Page 158 and 159: 12. Show Other People’s ResultsTh
Page 160 and 161: Finally, you’re just going to res
Page 162 and 163: back of the room to buy. If anyone
Page 164 and 165: SECRET #15THE STACKI consider this
Page 166 and 167: A big mistake people make is going
Page 168 and 169: Usually there’s a common reason p
Page 170 and 171: 35. The Problem This Tool Solved fo
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Here you introduce the next compone
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Do you see how this works now? You
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Now that we’ve given them the big
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Before you reveal the actual price,
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For years, I ended my sales present
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Now that they know they have nothin
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• Countdown clock for 30 minutes
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we ate, he started asking me casual
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exchange is greater than keeping th
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So now I’ve told you how the whol
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Type in www.__________.com. On this
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window, go to www.__________.com, a
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SECRET #17THE PERFECT WEBINAR MODEL
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sign-up page. Whatever I can do to
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So yes, eventually I will suggest t
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Sometimes I tweak my headline to in
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One of the biggest secrets about th
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between each question.3. The best t
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me, too.What happens if you get gre
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wrote a book called The Question, w
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one of these three things, you can
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Great! Here’s how it works. My fe
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this book as guidelines.Question #1
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F. What Epiphany Bridge story do I
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2. You built an improvement offer a
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them into every funnel we have.Ther
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told them about the new opportunity
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SECRET #22FILL YOUR FUNNELThe milli
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From there, I drilled down into a s
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WORST time to contact your Dream 10
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product that you both promote and b
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having me or my team work with you
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REFERENCESAbagnale, Frank with Stan
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