Expert-Secrets full book

date? Who did you break up with? Who did you marry? You pick those people
based on who you thought would elevate your status. What school do your kids
go to? What books do you read? What car do you drive? What car do you not
drive?
All these things are tied into status. Almost EVERY decision you’ve ever
made was based on this one subconscious question:
Is this thing I’m considering going to increase my status or decrease it?
When we’re looking at any opportunity, we have to decide if it will make us
appear smarter, happier, more stylish, more wealthy, more powerful, or more
attractive. All these things will increase status. If a potential customer can say,
“Yes, this will increase my status.” they will move toward it.
What stops people from taking that new opportunity? Fear of decreased
status. The sale-killing thought is “What if I try this and it decreases my status? I
will feel stupid.” There’s this balancing act going on in our brains all the time.
We’re balancing hope of increased status against fear of decreased status. If
you’re selling a weight loss solution, and someone has tried and failed on 27
different diets, that fear is going to be pretty high. You’re going to have to work
pretty hard to get the sale.
If your brain thinks that taking an action will reverse your status, then you
won’t do it—UNLESS it finds hope that by temporarily decreasing your status,