Expert-Secrets full book

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2. You built an improvement offer and no one wants to buy it.3. You slipped into teaching mode and didn’t create anenvironment for change.If you pick a good market, make a new opportunity that is truly irresistible,and then use your presentation to break and rebuild their belief patterns aroundthat new opportunity…it works. I promise!As you follow what I do online, you’ll see me using this script and storyprocess in all sorts of situations, including video sales letters, teleseminars,product launch videos, Google Hangouts, Facebook Live videos, and even in myemail sequences.On the following page is a cheat sheet you can use to structure your PerfectWebinars fast.PERFECT WEBINAR CHEAT SHEETQuestion #1: What’s the new opportunity I’m offering?Question #2: What is the one Big Domino for this offer?Question #3: What special offer can I create for those whopurchase?Question #4: What is my Epiphany Bridge origin story?Question #5: What are three false beliefs they have about this newopportunity (the 3 Secrets), and what Epiphany Bridge stories willI tell to break those false belief patterns?A. False Belief (Vehicle)B. Epiphany Bridge Story (Vehicle)C. False Belief (Internal)D. Epiphany Bridge Story (Internal)E. False Belief (External)F. Epiphany Bridge Story (External)
SECRET #20EMAIL EPIPHANY FUNNELSOne of my biggest breakthroughs happened when I realized that I could usethis Perfect Webinar process in ALL areas of my marketing, including email. InDotComSecrets, I talked about a concept I learned from Andre Chaperon calledSoap Opera Sequences (SOS), which are the emails you send to someone whenthey first join your list. He called them soap opera sequences because each emailends with a hook that draws you to the next episode, just like a soap opera does.For years, I had been using SOS emails with different story structures. (Ieven shared some in the DotComSecrets book.) But when I started seeing peopleuse the Perfect Webinar in different situations like Facebook Live and videosales letters, I had a thought…I wonder if this would also work as an emailsequence? In fact, I wonder if I could do ALL the selling by email, and not evenpush them into attending a presentation. It seemed so crazy, I figured it justmight work. So I took the Perfect Webinar and broke down the four core storiesand the stack, added each into an email, and tested it out. The results were…well, they were amazing! So much so that we are now going back and adding
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EXPERT SECRETS
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EXPERTSECRETSTHE UNDERGROUND PLAYBO
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DEDICATIONTo Deagan Smith, who reig
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SECTION FOUR: THE FUNNELSSecret #17
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Information is how that’s done. I
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ACKNOWLEDGMENTSI wanted to start by
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WHAT IS EXPERT SECRETS?Expert Secre
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went to Home Depot and bought the p
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families were repaired, and people
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Growing up, Jacob always wanted to
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TO GROW AN EXISTING COMPANYIf you a
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SECTION ONECREATING YOUR MASSMOVEME
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SECRET #1THE CHARISMATIC LEADER /AT
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And it’s a tragedy for a couple o
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the ones who are a chapter or two b
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ocean, which is why it can be diffi
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Question #2: Are the people in this
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moves them to action and helps them
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the most money, is right in the mid
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Here is a quick recap of why each o
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simple thing to confirm the suspici
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Those are a few of the keys to beco
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your own cult-ure.Our job as expert
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create sales funnels to get rich, b
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I had made a million dollars in a s
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company, it was very difficult for
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Your cult-ure needs a Title of Libe
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We took the phrase we created to he
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I’ve broken down the elements of
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We are Funnel Hackers, and these ar
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to revolutionize the music industry
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Dan Kennedy once told me, “If you
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you could increase it in the future
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for the first time, they’re going
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Other times it’s actually switchi
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program. We positioned it as an opp
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But you can’t get good unless you
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“What’s the catch? What’s in
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WHAT, you need to give the class a
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ketosis. And that can happen even i
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most important steps.1. Find a hot
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and I look for people who are alrea
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gives you a really cool asset to us
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SECTION TWOCREATING BELIEFThe first
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implement this in my personal life.
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When someone believes they have to
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SECRET #6THE EPIPHANY BRIDGEAfew ye
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Now at this point you’ve had an e
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the emotional connection with that
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I take this new concept or word tha
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was freezing cold. My whole body wa
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years. He’s the guy that top scre
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• Make the character a victim of
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The Journey of Achievement This is
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In pursuing the goal, there must be
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SECRET #8THE EPIPHANY BRIDGE SCRIPT
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with the same things they are. When
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“Why is that important?”“Beca
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Now that you’ve had the epiphany,
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YOUR ORIGIN EPIPHANY BRIDGE STORYAs
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After I added a potato gun kit as a
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SECRET #9FALSE BELIEF PATTERNSWe al
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Or if your opportunity is about wei
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Bridge story will replace those old
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that could keep them from success;
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funnel in their market.False Belief
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SECTION THREEYOUR MORAL OBLIGATIONS
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this script and process to my Inner
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you’re selling a $97 product, you
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excuse.Element #6: Exclusive Bonus
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madness.) And while it may seem lik
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Notice that the three secrets are n
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SECRET #13THE ONE THINGIt’s time.
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2. Intro / RapportEarlier you learn
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My goal for this presentation is to
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6. Epiphany Bridge Story #1 (Origin
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For many people, the initial story
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I’m sure that for some of you thi
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12. Show Other People’s ResultsTh
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Finally, you’re just going to res
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back of the room to buy. If anyone
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SECRET #15THE STACKI consider this
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A big mistake people make is going
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Usually there’s a common reason p
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Page 176 and 177: Now that we’ve given them the big
Page 178 and 179: Before you reveal the actual price,
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Page 190 and 191: So now I’ve told you how the whol
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Page 196 and 197: SECRET #17THE PERFECT WEBINAR MODEL
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Page 208 and 209: me, too.What happens if you get gre
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Page 214 and 215: Great! Here’s how it works. My fe
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Page 226 and 227: SECRET #22FILL YOUR FUNNELThe milli
Page 228 and 229: From there, I drilled down into a s
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Page 232 and 233: product that you both promote and b
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Page 236 and 237: REFERENCESAbagnale, Frank with Stan
Page 239 and 240: Table of ContentsTitleCopyrightCont
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