Expert-Secrets full book

To make running your first masterclass simple, you really only need two tools—
a Facebook group and Facebook Live (both free!)
Set up a private Facebook group so your beta members can interact with
each other. A group allows you to post content, give class updates, provide
accountability, and deliver any bonuses. Later on, you can make a membership
site and get a little fancier, but for now you’re just looking at getting some
results for a group of people with your new opportunity.
Next, you need some technology to help you deliver the masterclass.
Recently we started using Facebook Live inside our member group to deliver the
live training. It works really well, especially if you’re starting on a budget. There
are other webinar platforms you can use as well. Platforms come and go, but my
favorites right now are GoToWebinar. com or Zoom.us for webinars, or
www.InstantTeleseminar.com for audio teleseminars.
You’ll also need to let people know how to access the class. When is it
being held? Where do they log in? What materials might they need to bring? You
can give them the information inside your private Facebook group.
As for teaching the actual class, everyone has a different teaching style. You
might decide to use PowerPoint slides and a webinar format, or you might just
want to talk on the phone with a teleseminar format. And while I don’t think it
matters what format you actually teach it in, I do highly recommend using the
storytelling skills that you’ll be learning in Section Two of this book to get
people to listen and make lasting changes.
So now that you have your vehicle for change in a newly created blueocean
niche and a beta group of members you can start getting results for, you
may be thinking, “But Russell, when do I start making money?” We’re going to
start addressing that in the next section.
After you’ve completed your masterclass and have some great results that
prove what you can do for people. That’s the goal from this first section. The
results you get from this beta group will become the fuel that grows your expert
business.