Expert-Secrets full book

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madness.) And while it may seem like we’re doing a lot in this script, there isjust one goal.Get them to believe One Thing.That’s it. If you ask someone to believe in more than one thing, your saleswill suffer.Jason Fladlien once explained:The idea is to have a single point of belief that your message is builtaround and is emphasized over and over and over again from a varietyof different angles.The Big Domino I mentioned earlier—THAT is the key thing they need tobelieve. The whole presentation is created to knock down that one domino, andthat’s it. The three secrets you’re about to learn are not NEW things you’retrying to get them to believe. They are the tools you use to attack the dominofrom a variety of different angles. That is the key to the Perfect Webinar. Whenyou understand this, you’re ready to build out your presentation.There are a lot of moving pieces in this script, and every single one of themis there for a specific reason. Make sure you don’t leave anything out. Before wedive into each individual element, let’s look at an overview of the whole process.There are three major parts.Part 1: The Introduction / Building Rapport This is where you’llwelcome people to the presentation, build rapport, pique their curiosity, and getthem excited. Also, this is where you start actually persuading people. Thatdoesn’t begin at the close, that begins the second you start talking.
Part 2: The One Thing During this section, you’ll try to pique theircuriosity, you’ll identify the Big Domino (the One Thing), and tell your firstEpiphany Bridge story (your origin story). Right off the bat, you’re givingpeople the same epiphany you had when you discovered the new opportunity.This is your first attempt to knock down the Big Domino.Part 3: The Three Secrets (Breaking and Rebuilding Belief Patterns)This is the content section of the presentation. You need to identify the falsebeliefs they have around the following:1. The vehicle or new opportunity2. Their ability to use the vehicle (internal beliefs)3. The #1 thing they believe is keeping them from getting started(external beliefs)You already identified these earlier, so all you have to do is tell EpiphanyBridge stories that break their false belief systems and rebuild them with thetruth.
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EXPERT SECRETS
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EXPERTSECRETSTHE UNDERGROUND PLAYBO
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DEDICATIONTo Deagan Smith, who reig
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SECTION FOUR: THE FUNNELSSecret #17
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Information is how that’s done. I
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ACKNOWLEDGMENTSI wanted to start by
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WHAT IS EXPERT SECRETS?Expert Secre
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went to Home Depot and bought the p
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families were repaired, and people
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Growing up, Jacob always wanted to
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TO GROW AN EXISTING COMPANYIf you a
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SECTION ONECREATING YOUR MASSMOVEME
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SECRET #1THE CHARISMATIC LEADER /AT
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And it’s a tragedy for a couple o
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the ones who are a chapter or two b
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ocean, which is why it can be diffi
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Question #2: Are the people in this
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moves them to action and helps them
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the most money, is right in the mid
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Here is a quick recap of why each o
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simple thing to confirm the suspici
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Those are a few of the keys to beco
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your own cult-ure.Our job as expert
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create sales funnels to get rich, b
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I had made a million dollars in a s
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company, it was very difficult for
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Your cult-ure needs a Title of Libe
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We took the phrase we created to he
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I’ve broken down the elements of
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We are Funnel Hackers, and these ar
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to revolutionize the music industry
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Dan Kennedy once told me, “If you
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you could increase it in the future
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for the first time, they’re going
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Other times it’s actually switchi
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program. We positioned it as an opp
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But you can’t get good unless you
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“What’s the catch? What’s in
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WHAT, you need to give the class a
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ketosis. And that can happen even i
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most important steps.1. Find a hot
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and I look for people who are alrea
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gives you a really cool asset to us
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SECTION TWOCREATING BELIEFThe first
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implement this in my personal life.
Page 92 and 93: When someone believes they have to
Page 94 and 95: SECRET #6THE EPIPHANY BRIDGEAfew ye
Page 96 and 97: Now at this point you’ve had an e
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Page 100 and 101: I take this new concept or word tha
Page 102 and 103: was freezing cold. My whole body wa
Page 104 and 105: years. He’s the guy that top scre
Page 106 and 107: • Make the character a victim of
Page 108 and 109: The Journey of Achievement This is
Page 110 and 111: In pursuing the goal, there must be
Page 112 and 113: SECRET #8THE EPIPHANY BRIDGE SCRIPT
Page 114 and 115: with the same things they are. When
Page 116 and 117: “Why is that important?”“Beca
Page 118 and 119: Now that you’ve had the epiphany,
Page 120 and 121: YOUR ORIGIN EPIPHANY BRIDGE STORYAs
Page 122 and 123: After I added a potato gun kit as a
Page 124 and 125: SECRET #9FALSE BELIEF PATTERNSWe al
Page 126 and 127: Or if your opportunity is about wei
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Page 130 and 131: that could keep them from success;
Page 132 and 133: funnel in their market.False Belief
Page 134 and 135: SECTION THREEYOUR MORAL OBLIGATIONS
Page 136 and 137: this script and process to my Inner
Page 138 and 139: you’re selling a $97 product, you
Page 140 and 141: excuse.Element #6: Exclusive Bonus
Page 144 and 145: Notice that the three secrets are n
Page 146 and 147: SECRET #13THE ONE THINGIt’s time.
Page 148 and 149: 2. Intro / RapportEarlier you learn
Page 150 and 151: My goal for this presentation is to
Page 152 and 153: 6. Epiphany Bridge Story #1 (Origin
Page 154 and 155: For many people, the initial story
Page 156 and 157: I’m sure that for some of you thi
Page 158 and 159: 12. Show Other People’s ResultsTh
Page 160 and 161: Finally, you’re just going to res
Page 162 and 163: back of the room to buy. If anyone
Page 164 and 165: SECRET #15THE STACKI consider this
Page 166 and 167: A big mistake people make is going
Page 168 and 169: Usually there’s a common reason p
Page 170 and 171: 35. The Problem This Tool Solved fo
Page 172 and 173: Here you introduce the next compone
Page 174 and 175: Do you see how this works now? You
Page 176 and 177: Now that we’ve given them the big
Page 178 and 179: Before you reveal the actual price,
Page 180 and 181: For years, I ended my sales present
Page 182 and 183: Now that they know they have nothin
Page 184 and 185: • Countdown clock for 30 minutes
Page 186 and 187: we ate, he started asking me casual
Page 188 and 189: exchange is greater than keeping th
Page 190 and 191: So now I’ve told you how the whol
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Type in www.__________.com. On this
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window, go to www.__________.com, a
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SECRET #17THE PERFECT WEBINAR MODEL
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sign-up page. Whatever I can do to
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So yes, eventually I will suggest t
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Sometimes I tweak my headline to in
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One of the biggest secrets about th
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between each question.3. The best t
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me, too.What happens if you get gre
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wrote a book called The Question, w
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one of these three things, you can
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Great! Here’s how it works. My fe
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this book as guidelines.Question #1
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F. What Epiphany Bridge story do I
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2. You built an improvement offer a
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them into every funnel we have.Ther
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told them about the new opportunity
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SECRET #22FILL YOUR FUNNELThe milli
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From there, I drilled down into a s
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WORST time to contact your Dream 10
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product that you both promote and b
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having me or my team work with you
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REFERENCESAbagnale, Frank with Stan
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