Expert-Secrets full book

me, too.
What happens if you get great results from your first live webinar? Should
you automate it and move on to something else? No! This is a huge mistake
people make—automating too soon. I ran the Funnel Hacking webinar 60+ times
before we finally decided to automate it. One full year of the same webinar,
week in and week out. Some weeks I did it 5 or 6 times. In fact, to this day I still
do it live a few times a month.
By the time we finally automated it, that presentation was as tight as it
could be. We had every objection covered. We knew exactly how to get traffic.
We had just the right follow-up sequences. And now it’s all down to the
numbers. Because we spent so much time perfecting the webinar, we get
predictable results from the automated version.
So the last step is to repeat your webinar. Again and again. Run it every
week for a full year, and watch what happens to your bank account and your
expert status.