Expert-Secrets full book

belief?
I love creating case studies or examples to include as this bonus. If I were
creating a product about flipping houses on eBay, I’d go and find 20–30
examples of me doing this process, or case studies of my students having success
with it. I’d put them together into a case study booklet or video training that
people could watch or read as proof that the vehicle works and to get a better
insight about how others are doing it. The more belief in the new opportunity I
can create, the more likely they will be able to achieve the same results.
Element #4: Tangible #2 (Related to Their Internal Struggle) Once they
believe the vehicle is right for them, what beliefs do they have about
THEMSELVES that make them think they can’t succeed? For example,
someone in your beta group might say, “That’s cool, but I don’t know how to
__________.” Or “I can’t __________.” They might believe in the new vehicle,
but they don’t believe in themselves. So you need to create something specific to
help them overcome these false beliefs about themselves.
Maybe they think they’re not technically inclined. What can you create to
show them how to hire the right tech people? Maybe they believe they’ve never
been able to stick to a diet. What tangible can you create that will help them
overcome this internal struggle? Sometimes this element will be specific training
that goes beyond what’s in the masterclass. It could also be tangible tools or
templates that will give them the confidence to realize they can actually do it.
One of my best-selling offers (my Funnel Hacking offer) taught people how
to build funnels. While it was easy to get people to believe that funnels were the
future, they often didn’t believe that THEY could actually build a successful
sales funnel on their own. I discovered that one of their biggest fears was writing
the copy for the funnel pages. So for this element, I gave people my copywriting
course, as well as all my templates and swipe files, so they can easily complete
that part of the process.
Element #5: Tangible #3 (Related to an External Struggle) This is
usually the last thing holding someone back from getting results. They believe
that the vehicle is right, they believe they can do it, but there is still some outside
force that might make it difficult for them to succeed. This outside force might
be a bad economy, lack of time, or something else outside their direct control.
For my Funnel Hacking offer, getting traffic was the big external struggle
everyone had. They believed in the vehicle, they believed in themselves, but had
fears that no one would ever click into their funnels. So we created a video
course showing them how to drive traffic into their funnels.
For your opportunity, think about what outside things might possibly keep
people from success, then create something to help eliminate or minimize that