Expert-Secrets full book

1. The Backstory: What is your backstory that gives us a vested
interest in your journey?
2. Your Desires: What is it you want to accomplish?
a. External: What is the external struggle you are
dealing with?
b. Internal: What is the internal struggle you are
dealing with?
3. The Wall: What was the wall or problem you hit within your
current opportunity that started you on this new journey?
4. The Epiphany: What was the epiphany you experienced and
new opportunity you discovered?
5. The Plan: What was the plan you created to achieve your
desire?
6. The Conflict: What conflict did you experience along the
way?
7. The Achievement: What was your end result?
8. The Transformation: What was the transformation you
experienced?
For many of you, that outline and those questions will be enough to give
you the framework to tell any story. But I wanted to dig a little deeper into each
question so you have a really clear understanding on how to answer those
questions.
The Backstory
“What is your backstory that gives us a vested interest in your journey?”
Most good stories start with the backstory. For an Epiphany Bridge, that means
remembering where you were before you had your big “aha”. Go back to that
time and place, and remember the circumstances that caused you to start on your
hero’s journey. Usually this backstory starts at about the same point where your
listener is in their life right now.
They desire the same result that you have already achieved. But when they
see you as the expert and see what you’ve accomplished, it can be really hard for
them to relate to you and trust you. That’s why you must come down from your
positioning as an expert, and return to the beginning where you were struggling