Expert-Secrets full book

“What’s the catch? What’s in it for you?”
“There’s no catch. I think what you do is awesome, and it’d be really fun to
see if the stuff I do could help you at all.”
Finally, he reluctantly said, “Sure, if you really want to, you can come out.”
I think he still thought there was some kind of ulterior motive.
About a month later, I flew out and met with their whole team. We found
that their funnels were making money, but they weren’t profitable. I helped them
fix their current funnels, and we built a new funnel for the upcoming launch of a
supplement called Organifi.
Overall, between the day I spent in their office and the time going back and
forth through email, I think I spent about a month coaching them through the
whole funnel-building process for free. At the end of it, they launched their new
Organifi funnel, and it absolutely blew up! They were making $20,000 to
$30,000 a day, and it totally transformed their business. It was awesome! Last I
heard, that funnel has done over $25 million dollars in sales in less than 3 years,
and it’s not slowing down.
I didn’t ask Drew for this, but in exchange for my help, he made a video for
me talking about the transformation his business went through and the results we
got for them. After I saw that video, I knew I was ready to launch the Inner
Circle, because I had proof. I had real results for someone besides myself.
We put the video into an online funnel and launched our new coaching
program. People saw Drew talking about his transformation, and almost instantly
the program started to grow. We set a cap of only 100 entrepreneurs in my Inner
Circle at any given time and, despite the fact that we charge $25,000 per year to
be a member, right now we have waiting lists of people fighting to get in.
The goal with this or any kind of business is not to lead with “How can I
sell my product?” Instead, you want to ask, “How can I serve people? How can I
prove my stuff works? How can I get results for somebody else?” Those results
are going to sell your products and services.
It doesn’t matter if you’re selling physical products, digital information, or
service programs. Go out there and work for free. Get some results. If what
you’re doing works, then capture those stories and testimonials. Use them to
attract and convert your dream clients. I’m going to show you exactly how to
find that first beta group shortly.
STEP #2: DESIGN THE VEHICLE (YOUR NEW OPPORTUNITY)
The next questions are where do you find people to serve, and what should you
create to teach them? Allow me to walk you through the process I’ve been using