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SECRET #9FALSE BELIEF PATTERNSWe all create belief systems that support our decisions. We’ve been doing itpretty much from the day we were born. Those belief systems form thefoundations for our lives. We create these beliefs to keep us safe and tosafeguard our status. And while they’ve been developed to protect us, oftentimesthey’re also the things that keep us from progressing in our lives.When I’m trying to sell someone on my new opportunity, almost instantlytheir subconscious mind will start thinking about all the reasons it isn’t possible,or why it won’t work for them. The bad news is that these beliefs can be reallystrong.Let me show you how these beliefs are created. It all starts with anexperience. It could be positive or negative, but immediately after they have thatexperience, their mind quickly creates a story about what that experience meant.Our brain then takes that story we created and it becomes a belief. It’s prettysimple, yet that process has happened tens of thousands of times in your life andhas created the person you are today.
It’s interesting that two people can have the exact same experience, butbecause of the story they created, it affected their beliefs about it. So you have tounderstand that when you speak to people about your new opportunity, they willbring thousands of preconceived beliefs with them that you have to combat ifyou are going to make the sale.The good news is that when you know what those false belief patterns are,and you understand the experiences and the stories that your prospects havecreated in their minds, you can actually use Epiphany Bridge stories to replacetheir old stories—break their false beliefs—and create new ones.Here is a fun exercise to demonstrate how this works.Step #1 What “false chains of belief” might your potential customer haveabout your new opportunity? For example, if you’re in network marketing ormulti-level marketing (MLM), a false chain of belief might be something like:“If I joined a network marketing / MLM program, I could lose myfriends.”
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EXPERT SECRETS
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EXPERTSECRETSTHE UNDERGROUND PLAYBO
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DEDICATIONTo Deagan Smith, who reig
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SECTION FOUR: THE FUNNELSSecret #17
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Information is how that’s done. I
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ACKNOWLEDGMENTSI wanted to start by
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WHAT IS EXPERT SECRETS?Expert Secre
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went to Home Depot and bought the p
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families were repaired, and people
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Growing up, Jacob always wanted to
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TO GROW AN EXISTING COMPANYIf you a
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SECTION ONECREATING YOUR MASSMOVEME
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SECRET #1THE CHARISMATIC LEADER /AT
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And it’s a tragedy for a couple o
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the ones who are a chapter or two b
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ocean, which is why it can be diffi
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Question #2: Are the people in this
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moves them to action and helps them
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the most money, is right in the mid
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Here is a quick recap of why each o
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simple thing to confirm the suspici
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Those are a few of the keys to beco
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your own cult-ure.Our job as expert
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create sales funnels to get rich, b
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I had made a million dollars in a s
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company, it was very difficult for
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Your cult-ure needs a Title of Libe
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We took the phrase we created to he
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I’ve broken down the elements of
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We are Funnel Hackers, and these ar
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to revolutionize the music industry
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Dan Kennedy once told me, “If you
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you could increase it in the future
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for the first time, they’re going
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Other times it’s actually switchi
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program. We positioned it as an opp
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Page 76 and 77: “What’s the catch? What’s in
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Page 88 and 89: SECTION TWOCREATING BELIEFThe first
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Page 92 and 93: When someone believes they have to
Page 94 and 95: SECRET #6THE EPIPHANY BRIDGEAfew ye
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Page 108 and 109: The Journey of Achievement This is
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Page 112 and 113: SECRET #8THE EPIPHANY BRIDGE SCRIPT
Page 114 and 115: with the same things they are. When
Page 116 and 117: “Why is that important?”“Beca
Page 118 and 119: Now that you’ve had the epiphany,
Page 120 and 121: YOUR ORIGIN EPIPHANY BRIDGE STORYAs
Page 122 and 123: After I added a potato gun kit as a
Page 126 and 127: Or if your opportunity is about wei
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Page 132 and 133: funnel in their market.False Belief
Page 134 and 135: SECTION THREEYOUR MORAL OBLIGATIONS
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Page 144 and 145: Notice that the three secrets are n
Page 146 and 147: SECRET #13THE ONE THINGIt’s time.
Page 148 and 149: 2. Intro / RapportEarlier you learn
Page 150 and 151: My goal for this presentation is to
Page 152 and 153: 6. Epiphany Bridge Story #1 (Origin
Page 154 and 155: For many people, the initial story
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Page 164 and 165: SECRET #15THE STACKI consider this
Page 166 and 167: A big mistake people make is going
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Do you see how this works now? You
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Now that we’ve given them the big
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Before you reveal the actual price,
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For years, I ended my sales present
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Now that they know they have nothin
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• Countdown clock for 30 minutes
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we ate, he started asking me casual
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exchange is greater than keeping th
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So now I’ve told you how the whol
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Type in www.__________.com. On this
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window, go to www.__________.com, a
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SECRET #17THE PERFECT WEBINAR MODEL
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sign-up page. Whatever I can do to
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So yes, eventually I will suggest t
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Sometimes I tweak my headline to in
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One of the biggest secrets about th
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between each question.3. The best t
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me, too.What happens if you get gre
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wrote a book called The Question, w
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one of these three things, you can
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Great! Here’s how it works. My fe
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this book as guidelines.Question #1
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F. What Epiphany Bridge story do I
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2. You built an improvement offer a
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them into every funnel we have.Ther
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told them about the new opportunity
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SECRET #22FILL YOUR FUNNELThe milli
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From there, I drilled down into a s
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WORST time to contact your Dream 10
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product that you both promote and b
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having me or my team work with you
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REFERENCESAbagnale, Frank with Stan
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