Expert-Secrets full book

ketosis. And that can happen even if you are eating carbs—as long as
you’re drinking ketones.
3. This Changes Everything With this hook, something new has just
happened in your submarket. It’s related to the problem your audience wants to
solve, and letting them know that if they aren’t aware of it, they’re at risk of
missing out big-time.
Are you trying to stick to a low-carb diet, but finding the cravings are
just too much? Do you start fresh every Monday, fail, then vow to start
again with the same old strategy? You need to learn about a new type
of ketones that instantly puts your body into ketosis, kills your
cravings, and helps you lose weight easily. This changes everything!
4. The Crystal Ball Theory This angle shows how something that’s been
done successfully in the past is about to be made obsolete. You’re persuading
them that soon this will be common knowledge, but they can get in now and
have early success.
Are you tired of dieting and counting calories, but not seeing the scale
budge an ounce? Research is showing that low-carb diets just aren’t
enough, and staying in a state of ketosis is almost impossible for
average people. The diet of the future takes low-carb to the next level
—you can drink ketones and instantly put your body into ketosis.
5. Revisiting the Fundamentals This hook takes the approach that things
are getting way too complicated, advanced, or sophisticated for the average
person. Your new opportunity, on the other hand, takes things back to basics.
Do you spend hours logging every morsel you eat, every second of
exercise, and ounce of water you drink? Diet trends have really gotten
out of control lately. It’s time to go back to the basics. With the ketosis
diet, you only have to do two things. Drink your ketone drink in the
morning and again at night, keep your carbs below 20g per day, and
you’re good to go.
Those are the five curiosity hooks. You’ll probably notice that each one is
speaking AGAINST a current red-ocean tactic that currently exists in the
marketplace. By changing your positioning, you’ll pull your opportunity out of a
red ocean and plunk it down into a blue ocean. All you need to do is figure out
which of the curiosity hooks makes the most sense for you, and that will become
the hook for your masterclass.
Let’s Review Take a few minutes and write down your own statements
based on the descriptions above. When you’re finished, you should have