Expert-Secrets full book

But you can’t get good unless you start NOW. They say that the best time to
plant a tree was 20 years ago, but the 2 nd best time is right now. So let’s get
started.
The first step is to find a beta group to work with. This is your test group.
You’re going to serve them and get results for them, and you’re going to work
for free. I’ll explain more about that in a minute, but first it’s important to think
through two things.
1. What is the RESULT you want for your people?
2. What is the VEHICLE or process you are going to take them
through to get that result?
Once you know those two things on a basic level, you can move forward
and design the perfect vehicle that your audience will love.
STEP #1: GET EARLY RESULTS BY WORKING FOR FREE
Let me tell you a story about a kid I met a few years ago named Alec Jetsel. He
was trying to get a summer job the usual way. He filled out, 20 or 30
applications to different stores, but nobody would give him a job. It felt like he
was just sending them into a huge black hole. He knew he would be the best
employee any company ever had, if they would just give him a chance.
Then one day he decided to take matters into his own hands and actually
prove what a good worker he was. He went down to the mall and walked into his
favorite clothing store. This was his dream job—a company he would love to
work for, but they had never given him a chance. He walked in and saw that
some of the piles of clothes were unfolded and messy. So he went up to the
manager and asked, “Hey, do you mind if I fold some clothes?”
The manager replied, “Why would you want to do that?”
My friend said, “Just because it looks like you need some help, so I thought
I’d help you out.”