Expert-Secrets full book

SECRET #19
THE PERFECT WEBINAR HACK
As you can see, it takes time to create a Perfect Webinar presentation. Most
people spend a week or two creating their first one. And even though I’ve been
using the format for years, I’ll often spend a couple of days creating one
presentation. While that’s really not a long time to create the foundation of
millions of dollars in a business, sometimes you don’t have that much time.
For example, about two years ago, I was helping a close friend launch a
new company that sold automated webinar software. His sales process looked
very traditional, and they were getting average sales driving traffic into his
funnel. Then he decided to launch an affiliate contest where the winner got $50k.
I thought it would be fun to compete, but I knew the only way I could win
was to change how he was selling his product. I had planned on creating a
Perfect Webinar, but as the deadline to win the $50k got closer, I ran out of time.
I was competing against 100 other affiliates who had been promoting for several
weeks, and I was way behind. There were only a few days left before the contest
ended.
I was about to give up and just blow it off, but then I had an idea. What if I
could quickly create a Perfect Webinar and launch it—in the next 10–15
minutes? Ha! (I had to laugh at myself for a minute. Then I got serious.) I knew I
could never pull it off with traditional PowerPoint or Keynote slides. But what if
I just wrote out the key components on a whiteboard?
I had no idea if it would work, but it was my only shot. So I started asking
myself a lot of the questions I’ve covered throughout this book. I’m going to run
through them quickly for you right now—because that’s all I was able to do in
the 15 minutes before I went live with this presentation. (NOTE: All these
elements could have been much stronger if I’d had more time, but I only had 15
minutes before I went live, so I had to think REALLY fast.)
I want you to see what you can pull together when you use the concepts in