Expert-Secrets full book

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SECRET #15THE STACKI consider this my secret weapon. I learned it after watching Armand Morinspeak onstage in front of over 1,000 people. He closed nearly half the room withalmost no effort. I pulled him aside to find out what he was doing, and heexplained the stack. I started using it immediately and went from closing anaverage 5–10% of a room at a live event to consistently closing 40% or more.Then I started using it on my sales webinars and saw a dramatic increase in saleseach time. It’s worked so well and so consistently that I will never give a salespresentation again without it.The big idea is that the only thing prospects remember when you sell is thelast thing you showed them. He explained that most sales presentations focus onthe core offer, then a list of bonuses and a call to action. So all people rememberis the last bonus mentioned. If they don’t think the last thing you offered is worththe price, they simply won’t buy.Remember the stack slide you made back in Secret #9? It’s time to use it.As you go through the offer with your audience, you’ll explain the first elementof your offer, then show it on the stack slide, all by itself. Then reveal the secondelement of your offer, and come back to the stack slide that shows the firstelement along with the second one. You do this for each element in the offer—you talk about it, then add it to the stack slide. So the audience sees the value
adding up. The LAST thing you show them before you reveal the price is the fullstack slide with the entire offer. When you present this way, the audienceassociates the price with the FULL OFFER, and not just the last thing youmentioned.I’m going to walk you through all the slides I normally use with my stack,so you can see how this works. I always lead in with the transition question fromthe last chapter, then I start revealing what they’re going to get.27. What You’re Gonna Get…Here I usually show a digital image representing the course content. I explainthat when they invest right away, they will get instant access to my masterclass.28. Quick High-Level Recap of Deliverables
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EXPERT SECRETS
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EXPERTSECRETSTHE UNDERGROUND PLAYBO
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DEDICATIONTo Deagan Smith, who reig
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SECTION FOUR: THE FUNNELSSecret #17
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Information is how that’s done. I
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ACKNOWLEDGMENTSI wanted to start by
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WHAT IS EXPERT SECRETS?Expert Secre
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went to Home Depot and bought the p
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families were repaired, and people
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Growing up, Jacob always wanted to
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TO GROW AN EXISTING COMPANYIf you a
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SECTION ONECREATING YOUR MASSMOVEME
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SECRET #1THE CHARISMATIC LEADER /AT
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And it’s a tragedy for a couple o
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the ones who are a chapter or two b
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ocean, which is why it can be diffi
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Question #2: Are the people in this
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moves them to action and helps them
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the most money, is right in the mid
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Here is a quick recap of why each o
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simple thing to confirm the suspici
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Those are a few of the keys to beco
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your own cult-ure.Our job as expert
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create sales funnels to get rich, b
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I had made a million dollars in a s
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company, it was very difficult for
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Your cult-ure needs a Title of Libe
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We took the phrase we created to he
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I’ve broken down the elements of
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We are Funnel Hackers, and these ar
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to revolutionize the music industry
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Dan Kennedy once told me, “If you
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you could increase it in the future
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for the first time, they’re going
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Other times it’s actually switchi
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program. We positioned it as an opp
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But you can’t get good unless you
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“What’s the catch? What’s in
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WHAT, you need to give the class a
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ketosis. And that can happen even i
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most important steps.1. Find a hot
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and I look for people who are alrea
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gives you a really cool asset to us
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SECTION TWOCREATING BELIEFThe first
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implement this in my personal life.
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When someone believes they have to
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SECRET #6THE EPIPHANY BRIDGEAfew ye
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Now at this point you’ve had an e
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the emotional connection with that
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I take this new concept or word tha
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was freezing cold. My whole body wa
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years. He’s the guy that top scre
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• Make the character a victim of
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The Journey of Achievement This is
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In pursuing the goal, there must be
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SECRET #8THE EPIPHANY BRIDGE SCRIPT
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Page 116 and 117: “Why is that important?”“Beca
Page 118 and 119: Now that you’ve had the epiphany,
Page 120 and 121: YOUR ORIGIN EPIPHANY BRIDGE STORYAs
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Page 124 and 125: SECRET #9FALSE BELIEF PATTERNSWe al
Page 126 and 127: Or if your opportunity is about wei
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Page 134 and 135: SECTION THREEYOUR MORAL OBLIGATIONS
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Page 144 and 145: Notice that the three secrets are n
Page 146 and 147: SECRET #13THE ONE THINGIt’s time.
Page 148 and 149: 2. Intro / RapportEarlier you learn
Page 150 and 151: My goal for this presentation is to
Page 152 and 153: 6. Epiphany Bridge Story #1 (Origin
Page 154 and 155: For many people, the initial story
Page 156 and 157: I’m sure that for some of you thi
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Page 160 and 161: Finally, you’re just going to res
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Page 168 and 169: Usually there’s a common reason p
Page 170 and 171: 35. The Problem This Tool Solved fo
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Page 174 and 175: Do you see how this works now? You
Page 176 and 177: Now that we’ve given them the big
Page 178 and 179: Before you reveal the actual price,
Page 180 and 181: For years, I ended my sales present
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Page 190 and 191: So now I’ve told you how the whol
Page 192 and 193: Type in www.__________.com. On this
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Page 196 and 197: SECRET #17THE PERFECT WEBINAR MODEL
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Page 208 and 209: me, too.What happens if you get gre
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Great! Here’s how it works. My fe
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this book as guidelines.Question #1
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F. What Epiphany Bridge story do I
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2. You built an improvement offer a
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them into every funnel we have.Ther
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told them about the new opportunity
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SECRET #22FILL YOUR FUNNELThe milli
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From there, I drilled down into a s
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WORST time to contact your Dream 10
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product that you both promote and b
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having me or my team work with you
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REFERENCESAbagnale, Frank with Stan
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