Expert-Secrets full book

just joined.
If you’ve read DotComSecrets, you probably recognize the value ladder in
the picture above. You’ll notice that the first thing I offer people is this book,
because it is an opportunity switch. I am trying to switch the career paths that
you’ve been following up to this point (your current job, school, real estate,
stock markets, or other ways to generate wealth). My goal is to help you see this
new opportunity of becoming an expert and having a mass following who will
pay you for your advice, and if I do my job right, you will make that switch into
a career as an expert.
After you’ve decided to make that opportunity switch, then I will look for
the other new opportunities within this opportunity that I can offer that will help
to serve you at a higher level. You can see from the image that I will likely make
you offers for things like ClickFunnels, Funnel Scripts, Fill Your Funnel, or my
certification program. Each of these are new tools and opportunities within the
expert business that will help you more easily get the results you desire within
this new career.
I also want to point out that an offer can be positioned as BOTH an
opportunity switch and a stack. It all depends on where a prospect enters your
world. Some people never hear about this book, but they do find out about
ClickFunnels or my certification program. When that’s the case, that offer
becomes the opportunity switch.
For example, when we launched ClickFunnels, we positioned it to speak to
both types of prospects. For those who didn’t know about funnels, I’d say, “If
you’ve been struggling to sell your products online, you need to switch from
your traditional website to a funnel” and then we’d offer them ClickFunnels.
And for those who already had successful websites, I’d say, “You need to start
using funnels so you can make money from paid advertising as well.”
I did a similar thing when we launched our ClickFunnels certification