Expert-Secrets full book

Identify the charismatic leader. Who are you?
My name is Russell Brunson.
Identify the movement.
I’m part of a group of underground entrepreneurs you’ve probably
never heard of.
US vs. THEM
• Take a stand.
We don’t rely on cash from venture capitalists to get started, and
we don’t even have goals to go public either. In fact, our
motivation is the exact opposite. We have products and services
and things that we KNOW can change people’s lives.
• Why are you different?
Because we’re fighting against the big brands, people with
literally unlimited budgets, we have to do things differently. We
have to do things smarter. We don’t have financial safety nets.
Every test we take is with our own money. We have to be
profitable from day number one. So how do we do that? How is
that even possible?
• Who or what are you collectively fighting against?
If you asked the MBAs or look in the college textbooks, they’d
tell you that what we’re doing is impossible. Yet it’s happening.
Every single day. It’s happening through the art and science that
we call Funnel Hacking.
• Who you ARE!