Expert-Secrets full book

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Now that we’ve given them the big value price, we need to convince them thatthis offer is actually worth that much and get them to admit it to themselves. Wedo that by using something Dave Vanhoose calls “If / All” statements.An If / All statement reads like this: “If all this package did was__________ would it be worth $__________?”I usually transition by saying something like: “Now obviously, I’m notgoing to charge you $11,552. But If I DID charge you $11,552, and all it did was__________, would it be worth it to you?”Then do three If / All statements based on your three secrets.Vehicle (Secret #1)If all this system did / got you was __________ (related to Secret #1),would it be worth $__________?STOP and wait for them to indicate yes.Internal (Secret #2)And if all it did was __________ (related to Secret #2), would it beworth $__________?STOP and wait for them to indicate yes.External (Secret #3)And what if all it did was __________ (related to Secret #3), thenwould it be worth it?
STOP and wait for them to indicate yes.They’ve now said yes 3 times when you asked them if what you are sellingis actually worth the total value, usually a 10-time markup. Now when youdiscount the price to what you’re actually selling it for, they are getting a 90%discount from what they believe (and have said) it’s worth.56. I Had 2 ChoicesI like to use the “I had two choices” close at this point because it gets them toagree that you should charge them more in order to make the program better.I had two choices with this. I could go as cheap as possible and try to sell asmany as possible. But the problem with that is I couldn’t really stack on thevalue for you. So I decided to go with a second option, which obviously requiresa slightly higher investment on your side. But in exchange for that, we candedicate more time, energy, and resources to help guarantee your success.57. What Would the End Result be Worth?
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EXPERT SECRETS
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EXPERTSECRETSTHE UNDERGROUND PLAYBO
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DEDICATIONTo Deagan Smith, who reig
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SECTION FOUR: THE FUNNELSSecret #17
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Information is how that’s done. I
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ACKNOWLEDGMENTSI wanted to start by
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WHAT IS EXPERT SECRETS?Expert Secre
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went to Home Depot and bought the p
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families were repaired, and people
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Growing up, Jacob always wanted to
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TO GROW AN EXISTING COMPANYIf you a
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SECTION ONECREATING YOUR MASSMOVEME
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SECRET #1THE CHARISMATIC LEADER /AT
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And it’s a tragedy for a couple o
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the ones who are a chapter or two b
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ocean, which is why it can be diffi
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Question #2: Are the people in this
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moves them to action and helps them
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the most money, is right in the mid
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Here is a quick recap of why each o
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simple thing to confirm the suspici
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Those are a few of the keys to beco
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your own cult-ure.Our job as expert
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create sales funnels to get rich, b
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I had made a million dollars in a s
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company, it was very difficult for
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Your cult-ure needs a Title of Libe
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We took the phrase we created to he
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I’ve broken down the elements of
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We are Funnel Hackers, and these ar
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to revolutionize the music industry
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Dan Kennedy once told me, “If you
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you could increase it in the future
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for the first time, they’re going
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Other times it’s actually switchi
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program. We positioned it as an opp
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But you can’t get good unless you
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“What’s the catch? What’s in
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WHAT, you need to give the class a
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ketosis. And that can happen even i
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most important steps.1. Find a hot
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and I look for people who are alrea
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gives you a really cool asset to us
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SECTION TWOCREATING BELIEFThe first
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implement this in my personal life.
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When someone believes they have to
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SECRET #6THE EPIPHANY BRIDGEAfew ye
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Now at this point you’ve had an e
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the emotional connection with that
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I take this new concept or word tha
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was freezing cold. My whole body wa
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years. He’s the guy that top scre
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• Make the character a victim of
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The Journey of Achievement This is
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In pursuing the goal, there must be
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SECRET #8THE EPIPHANY BRIDGE SCRIPT
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with the same things they are. When
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“Why is that important?”“Beca
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Now that you’ve had the epiphany,
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YOUR ORIGIN EPIPHANY BRIDGE STORYAs
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After I added a potato gun kit as a
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SECRET #9FALSE BELIEF PATTERNSWe al
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Page 134 and 135: SECTION THREEYOUR MORAL OBLIGATIONS
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Page 142 and 143: madness.) And while it may seem lik
Page 144 and 145: Notice that the three secrets are n
Page 146 and 147: SECRET #13THE ONE THINGIt’s time.
Page 148 and 149: 2. Intro / RapportEarlier you learn
Page 150 and 151: My goal for this presentation is to
Page 152 and 153: 6. Epiphany Bridge Story #1 (Origin
Page 154 and 155: For many people, the initial story
Page 156 and 157: I’m sure that for some of you thi
Page 158 and 159: 12. Show Other People’s ResultsTh
Page 160 and 161: Finally, you’re just going to res
Page 162 and 163: back of the room to buy. If anyone
Page 164 and 165: SECRET #15THE STACKI consider this
Page 166 and 167: A big mistake people make is going
Page 168 and 169: Usually there’s a common reason p
Page 170 and 171: 35. The Problem This Tool Solved fo
Page 172 and 173: Here you introduce the next compone
Page 174 and 175: Do you see how this works now? You
Page 178 and 179: Before you reveal the actual price,
Page 180 and 181: For years, I ended my sales present
Page 182 and 183: Now that they know they have nothin
Page 184 and 185: • Countdown clock for 30 minutes
Page 186 and 187: we ate, he started asking me casual
Page 188 and 189: exchange is greater than keeping th
Page 190 and 191: So now I’ve told you how the whol
Page 192 and 193: Type in www.__________.com. On this
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Page 196 and 197: SECRET #17THE PERFECT WEBINAR MODEL
Page 198 and 199: sign-up page. Whatever I can do to
Page 200 and 201: So yes, eventually I will suggest t
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Page 204 and 205: One of the biggest secrets about th
Page 206 and 207: between each question.3. The best t
Page 208 and 209: me, too.What happens if you get gre
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Page 212 and 213: one of these three things, you can
Page 214 and 215: Great! Here’s how it works. My fe
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Page 218 and 219: F. What Epiphany Bridge story do I
Page 220 and 221: 2. You built an improvement offer a
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SECRET #22FILL YOUR FUNNELThe milli
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From there, I drilled down into a s
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WORST time to contact your Dream 10
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product that you both promote and b
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having me or my team work with you
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REFERENCESAbagnale, Frank with Stan
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