Expert-Secrets full book
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a little harder to nail down just the right niche—one that matches your
superpower. When we get to Secret #3 later on, I’ll show you how to identify
exactly WHAT you are offering and HOW you are unique in your niche.
For now, here are some examples to help illustrate those blue oceans.
Core market submarket niche
Health nutrition high-fat diets
Health weight loss weight loss for college students
Wealth real estate flipping houses on eBay
Wealth online business Facebook traffic for e-commerce products
Relationships parenting dealing with teenagers
Relationships dating how to recover after a breakup
As you can see, you need to be a little creative to carve out your own niche,
but it’s the key to success, as you’ll discover in Secret #3. What you have to
offer must be different from everyone else in your market.
As you start looking around at the other experts in your submarket, you’re
going to find out who your competitors are, what they teach, and how they do so.
Then you will start to see where YOU fit into this ecosystem. You want to create
a message that will complement the other players in your market, NOT compete
with them. If you do this correctly, all your big “competitors” will almost
instantly become your best partners.
After I’ve identified the market I want to serve, I ask myself a few
questions to make sure that particular market will be able to sustain my new
expert business. Before I ask these questions, I usually back out of my main
niche back to the submarket. I will be pulling people from the submarket into my
new niche, so these questions relate to the people in the submarket.
Question #1: Would people in this submarket be excited about the new
opportunity I’m presenting in my niche? Because you are pulling people from
a submarket into your new niche, it’s important to make sure they will be excited
about what you want to share. You will be creating a new opportunity for them,
and it has to be something that will make them interested enough to take action.
For example, let’s say your hot market is wealth, your submarket is real
estate, and the niche you are going to carve out for yourself is teaching people
how to flip houses on eBay. Would people in real estate be excited about this
new niche?