Expert-Secrets full book

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most important steps.1. Find a hot market.2. Ask them what they want.3. Give it to them.That’s it. Simple, right?Because we’re the experts in our respective niches, it’s easy to assume weknow what people want. And while sometimes we may be right, more often wemiss the mark. (Probably because we are so close to our own ideas.)For example, I own a company called OvercomePornography.com. Whenwe started that company, we assumed that we were mostly selling to men whowanted to overcome their pornography addictions. But after running a simpleAsk Campaign, we discovered that the people who responded were primarilywives and mothers who were looking for help for their spouses or kids. Justimagine how that changed the final product and how we sold it.We used an Ask Campaign to collect lots of important information from ourmarket. And we used that information to create a product people really wanted.Let me show you how this works. First, you create a very simple page thatasks, “What’s your #1 question about __________?”On the same page, I offer people a ticket to the beta group of mymasterclass for free if they’ll tell me their #1 question about my topic. The pagereads:
Dear friend, I know your time is valuable, so I’ll get right to the point.I need your advice. I’m putting finishing touches on a new coursecalled “How to __________ Without __________”. I want to makesure I don’t leave anything out, so will you let me know your biggestquestion about how to __________? It could be anything. You maythink it’s silly. All you have to do is type your questions in the boxbelow and click Submit. In exchange for your advice, I’ll give youFREE access to my masterclass that’s happening on (date). This coursewill sell for $197 in the near future, but you’ll get special access toexperience the course free when you let me know your #1 question.Okay, here is the easy form…Getting your first 100 responses Once you have the web page set up (wehave a template in ClickFunnels to make it super easy for you), it’s time to startpromoting it. Start by telling everyone you know. It sounds strange, but that’swhere I start every time I’m creating a brand-new niche. I post it on Facebook. Itext my friends and family members. I try to get everyone I know to come to myvery first masterclass. That’s the low-hanging fruit.Next, I start to look at the submarket that I’ve built my new opportunity in,
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EXPERT SECRETS
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EXPERTSECRETSTHE UNDERGROUND PLAYBO
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DEDICATIONTo Deagan Smith, who reig
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SECTION FOUR: THE FUNNELSSecret #17
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Information is how that’s done. I
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ACKNOWLEDGMENTSI wanted to start by
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WHAT IS EXPERT SECRETS?Expert Secre
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went to Home Depot and bought the p
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families were repaired, and people
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Growing up, Jacob always wanted to
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TO GROW AN EXISTING COMPANYIf you a
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SECTION ONECREATING YOUR MASSMOVEME
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SECRET #1THE CHARISMATIC LEADER /AT
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And it’s a tragedy for a couple o
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the ones who are a chapter or two b
Page 32 and 33: ocean, which is why it can be diffi
Page 34 and 35: Question #2: Are the people in this
Page 36 and 37: moves them to action and helps them
Page 38 and 39: the most money, is right in the mid
Page 40 and 41: Here is a quick recap of why each o
Page 42 and 43: simple thing to confirm the suspici
Page 44 and 45: Those are a few of the keys to beco
Page 46 and 47: your own cult-ure.Our job as expert
Page 48 and 49: create sales funnels to get rich, b
Page 50 and 51: I had made a million dollars in a s
Page 52 and 53: company, it was very difficult for
Page 54 and 55: Your cult-ure needs a Title of Libe
Page 56 and 57: We took the phrase we created to he
Page 58 and 59: I’ve broken down the elements of
Page 60 and 61: We are Funnel Hackers, and these ar
Page 62 and 63: to revolutionize the music industry
Page 64 and 65: Dan Kennedy once told me, “If you
Page 66 and 67: you could increase it in the future
Page 68 and 69: for the first time, they’re going
Page 70 and 71: Other times it’s actually switchi
Page 72 and 73: program. We positioned it as an opp
Page 74 and 75: But you can’t get good unless you
Page 76 and 77: “What’s the catch? What’s in
Page 78 and 79: WHAT, you need to give the class a
Page 80 and 81: ketosis. And that can happen even i
Page 84 and 85: and I look for people who are alrea
Page 86 and 87: gives you a really cool asset to us
Page 88 and 89: SECTION TWOCREATING BELIEFThe first
Page 90 and 91: implement this in my personal life.
Page 92 and 93: When someone believes they have to
Page 94 and 95: SECRET #6THE EPIPHANY BRIDGEAfew ye
Page 96 and 97: Now at this point you’ve had an e
Page 98 and 99: the emotional connection with that
Page 100 and 101: I take this new concept or word tha
Page 102 and 103: was freezing cold. My whole body wa
Page 104 and 105: years. He’s the guy that top scre
Page 106 and 107: • Make the character a victim of
Page 108 and 109: The Journey of Achievement This is
Page 110 and 111: In pursuing the goal, there must be
Page 112 and 113: SECRET #8THE EPIPHANY BRIDGE SCRIPT
Page 114 and 115: with the same things they are. When
Page 116 and 117: “Why is that important?”“Beca
Page 118 and 119: Now that you’ve had the epiphany,
Page 120 and 121: YOUR ORIGIN EPIPHANY BRIDGE STORYAs
Page 122 and 123: After I added a potato gun kit as a
Page 124 and 125: SECRET #9FALSE BELIEF PATTERNSWe al
Page 126 and 127: Or if your opportunity is about wei
Page 128 and 129: Bridge story will replace those old
Page 130 and 131: that could keep them from success;
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funnel in their market.False Belief
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SECTION THREEYOUR MORAL OBLIGATIONS
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this script and process to my Inner
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you’re selling a $97 product, you
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excuse.Element #6: Exclusive Bonus
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madness.) And while it may seem lik
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Notice that the three secrets are n
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SECRET #13THE ONE THINGIt’s time.
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2. Intro / RapportEarlier you learn
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My goal for this presentation is to
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6. Epiphany Bridge Story #1 (Origin
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For many people, the initial story
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I’m sure that for some of you thi
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12. Show Other People’s ResultsTh
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Finally, you’re just going to res
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back of the room to buy. If anyone
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SECRET #15THE STACKI consider this
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A big mistake people make is going
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Usually there’s a common reason p
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35. The Problem This Tool Solved fo
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Here you introduce the next compone
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Do you see how this works now? You
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Now that we’ve given them the big
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Before you reveal the actual price,
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For years, I ended my sales present
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Now that they know they have nothin
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• Countdown clock for 30 minutes
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we ate, he started asking me casual
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exchange is greater than keeping th
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So now I’ve told you how the whol
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Type in www.__________.com. On this
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window, go to www.__________.com, a
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SECRET #17THE PERFECT WEBINAR MODEL
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sign-up page. Whatever I can do to
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So yes, eventually I will suggest t
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Sometimes I tweak my headline to in
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One of the biggest secrets about th
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between each question.3. The best t
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me, too.What happens if you get gre
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wrote a book called The Question, w
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one of these three things, you can
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Great! Here’s how it works. My fe
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this book as guidelines.Question #1
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F. What Epiphany Bridge story do I
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2. You built an improvement offer a
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them into every funnel we have.Ther
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told them about the new opportunity
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SECRET #22FILL YOUR FUNNELThe milli
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From there, I drilled down into a s
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WORST time to contact your Dream 10
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product that you both promote and b
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having me or my team work with you
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REFERENCESAbagnale, Frank with Stan
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