Expert-Secrets full book

Now that you have all these elements, you have the foundation you need to
start creating your sales presentation in Section Three. You will be plugging
these three secrets into a slide that looks similar to this:
Do you see the power behind what you’ve created here?
You’ve identified the one Big Domino that will get people to believe in
your message, as well as the three core false beliefs that are holding that domino
up. In the presentation you will be creating in the next chapter, you’ll use stories
to systematically knock down each of the beliefs holding up the Big Domino.
When all three of the core false beliefs have been knocked down, the Big
Domino tumbles. When that happens, you have introduced the belief necessary
for them to take action. It’s all about breaking the false belief patterns holding
your prospects back and rebuilding true beliefs.
In Section Three, I’ll show you how to take these conceptual strategies and
create the tactical pieces you need to make the sale.