Expert-Secrets full book

For example, I had a friend who saw huge potential in the video game
market. He spent a fortune trying to launch his product in this new niche. What
he found was that even though there were plenty of kids playing video games,
they didn’t have credit cards. It’s hard to sell your mom on why you need to buy
a course that will help you play video games better. Even though the kids he was
targeting may have been willing to buy, they weren’t able to.
But the opposite is true as well. One of my Inner Circle members, Joel
Erway, started his expert business selling to engineers who had good jobs. What
he found was that most of his dream clients did have money, but they were not
willing to spend it on coaching. He spent almost a year trying different ways to
sell his offers and had very few results. As soon as he started selling to a market
that was willing and able to buy, he became an “overnight” success.
WHO DO YOU NEED TO BECOME AS A LEADER?
Jay Abraham once said that “People are silently begging to be led” and I believe
that it’s true. So how do you become the type of leader they need? I’ve come up
with a few rules you can follow to become a charismatic leader for your
movement.
Rule #1: Become an attractive character, and live the life your audience
wishes they could live. In Secret #6 of my first book, DotComSecrets, I talked
about a concept called the attractive character. We went deep into figuring out
your backstory, character flaws, identity, story lines, and more.
We’ll be digging into some of the elements like identity and story lines
throughout this book, but I do recommend reading DotComSecrets to get a
deeper understanding of the attractive character. The key is to understand that
the people will follow you because you have completed the journey they are on
right now, and they want the result you have already achieved. They want to
become like you.
The gap between where they see themselves and where they see you is what