Expert-Secrets full book

After the webinar, you’ll hear people saying, “I learned so much in that
webinar. I had this emotional change.” Again, you as the educator might feel like
you didn’t teach that much. But you did more than teach. You completely
transformed the way they view the world, which is what you need to do if you’re
expecting them to adopt your new opportunity.
25. The Transition to Selling
As I start to move from the content section to the stack and closes, I use a few
techniques to cement the new concepts into their minds and make a simple, nonstressful
transition to the selling section of the presentation.
The first thing is to show them how they could actually get the results they
desire most, if they actually follow what I showed them. So I’ll go back through
my 3 Secrets and say something like:
So let me ask you a question. If you followed what I showed you in
Secret #1 and found a funnel that is already working, then you did
what I showed you in Secret #2 and used ClickFunnels to build out a
similar funnel in just 10 minutes, and then you used Secret #3 to get
traffic from the SAME place your competitors are getting it from, do
you think you could be successful?
When you break it down like that so they can connect the dots, they have to
say yes. If they’ve said yes to that question, that means all the internal beliefs
have been knocked down, and the Big Domino has fallen.
When I’m speaking onstage and can actually see the audience, those who
are nodding their heads to that question are the ones who end up running to the