Expert-Secrets full book

STEP 1: SEND TRAFFIC TO THE WEBINAR REGISTRATION PAGE.
Coming up in Secret #22 (Fill Your Funnel), I’ll show you how to get people
into your funnel, but for now let’s look at the actual funnel itself, starting with
the registration page. I wanted to share a few things you should do on your
registration page to get the most people to register.
The key to a high-converting webinar registration page is… CURIOSITY.
That’s it. If your registration page isn’t converting well, it’s because you’re
showing people too much and they assume they know the answer. If they think
they know what you’re going to talk about, then they won’t register or show up.
If they can’t figure out what it is without registering, then you’ll get them to
register AND show up.
The headline I showed you earlier, “How to __________ without
__________”, is typically the key to getting people to register. Here is an
example of the type of headline I used on my Funnel Scripts webinar: