Expert-Secrets full book

35. The Problem This Tool Solved for You
When I was first figuring this stuff out, I ran into a big roadblock. I didn’t know
how to __________. So I had to create __________ for myself.
36. How Much Time / Money This Tool Will Save Them
Talk about all the time and money you had to spend to overcome that big
roadblock that the tool saved you from. Maybe you had to spend a year
developing email templates, or you had to hire expensive lawyers to draft just
the right contracts. Then explain that they won’t have to because you’re just
going include the tool for them.
Way back then, I had to spend __________ and __________ to figure out
an efficient way to handle this problem. But I don’t want you to have to recreate
the wheel. I’ve already got proven __________. And I’m just going to give it /
them to you with this package. Sound cool?
When you use this tool, not only do you save the time and money I spent to
develop it, but you also save what could be months or years of wasted time and