Expert-Secrets full book

something like this:
• Who / What Statement: I am going to teach people who are
trying to lose weight how to stop dieting and start drinking
ketones for energy and weight loss.
• The Opportunity Switch Headline: How to Stop Exercising
and Still Lose Weight Through a Little-Known Trick That Almost
Instantly Puts Your Body into Ketosis, Without Giving Up Your
Favorite Carbs
• Curiosity Hook: There’s this little-known thing called ketosis.
Hardly anybody is talking about it. But when you learn it and use
it, you’ll see a huge difference in your energy levels and how fast
you can lose weight.
STEP #3: GIVE THEM WHAT THEY WANT (THE ASK CAMPAIGN)
At this point, it’s important to remember that people don’t buy what they need,
they buy what they want. All too often we create a new opportunity giving
people exactly what they need, a vehicle that is capable of getting them to their
end result. But when they get into the vehicle, they don’t see what they actually
WANTED, like air conditioning, leather seats, radio options, etc. Because of
that, they will leave before they ever give you a chance to take them to the result
they really desire.
So in addition to providing them with their new opportunity, you also need
to find out exactly what they want inside of that vehicle. If you do this correctly,
they’ll feel like they’ve found their new home.
You accomplish this by running a simple one-question survey we call an
“Ask Campaign”. The Ask Campaign is based on a simple three-step formula
that I learned from two of my early mentors, Frank Kern and Ed Dale. This
technique is SO simple, but don’t skip it because of its simplicity. It’s one of the