Expert-Secrets full book

He wrote back, a little confused, and told me that my idea sounded like it
came from the movie Inception, and asked me to take a shot at writing the sales
script. I spent the next few hours writing an Epiphany Bridge script, which later
helped that company acquire 1.5 million users in just three short months. That is
the power of a story when you use it the right way.
So what is an Epiphany Bridge? It’s simply a story that takes people
through the emotional experience that got YOU excited about the new
opportunity you’re presenting to them. There’s a reason you got excited about
your new opportunity, right? Something happened to you at some point in your
life. You had an amazing experience that caused an epiphany. You thought, Wow,
this is so cool! The first time I learned how to sell things online, I had an
epiphany. The first time I learned about funnels, I had an epiphany. We’re having
these little “aha” moments all the time.
The first time you discovered your expert topic, SOMETHING happened
that excited you. You had an emotional response that sold you on this new
opportunity. Do you remember what the experience was? Do you remember how
you felt?
That first “aha” moment created so much excitement for you that you
started on a journey where you studied everything you could find about the
topic. You started geeking out and going deep into the subject, learning all the
terminology and understanding the science and technical aspects behind why it
worked, and then you became logically sold on the new opportunity.