Expert-Secrets full book

than themselves.
3. They each offered their audience a new opportunity.
After noticing this pattern, I dug deeper into each of those three things to
reverse engineer what was happening, and figure out why it worked. What I
discovered was fascinating, and once I felt like I understood what worked, my
team and I applied those principles to my audience. And I watched as people
quickly transformed from mere followers into true fans.
In 2008, Kevin Kelly wrote an article called “1,000 True Fans”. In that
article, he said:
A creator, such as an artist, musician, photographer, craftsperson,
performer, animator, designer, videomaker, or author—in other words,
anyone producing works of art—needs to acquire only 1,000 True
Fans to make a living.
A True Fan is defined as someone who will purchase anything
and everything you produce. They will drive 200 miles to see you sing.
They will buy the super deluxe re-issued hi-res box set of your stuff
even though they have the low-res version. They have a Google Alert
set for your name. They bookmark the eBay page where your out-ofprint
editions show up. They come to your openings. They have you
sign their copies. They buy the t-shirt, and the mug, and the hat. They
can’t wait till you issue your next work. They are true fans.
This section is all about HOW to create those true fans, how to build your
following. We have a joke inside my highest-level mastermind group (called the
Inner Circle) that each of them must focus on building their own CULT-ures.
While we’re not actually building a cult, we are consciously creating a culture of
true fans. And this section will show you how to do the same so you can create a
vehicle for change in your fans’ lives.