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The manager looked at him funny and said, “All right, if you really want
to.”
So Alec spent a couple of hours folding clothes and sweeping up, just
generally helping out. When he was done, he said, “Thanks so much,” and he
left. Everyone at the store was kind of confused, but they were grateful for the
helping hand.
The next day, Alec came back to the store and started folding clothes again.
He spent another two or three hours helping these guys out. Then when he was
done at the end of the day, he thanked everybody and started walking out. The
manager stopped him and asked, “Do you want a job?”
My friend smiled and said, “Sure, I’d love one.” And they hired him on the
spot.
This is a perfect example of working for free to get a result. Alec could
have tried to sell himself to the manager, but instead he proved his worth first.
And he got hired in less time than it would have taken to fill out an application
and wade through the interview process.
Another good example of this concept is my own Inner Circle coaching
program. Before I launched it, I didn’t have a track record as a coach for highachieving
entrepreneurs. Plus, I wanted to charge $25,000 a year for people to
join. You could say I had a lot going against me. I could have done what most
people do—put up a website and say, “Hey, my name’s Russell Brunson. I’m the
greatest coach in the world. You should hire me.” But I didn’t do that, for a few
reasons.
First, no one likes to hear you talk about yourself. It’s not cool. Second, I
knew that it didn’t feel right. I wanted to serve some people first and prove that
what I teach actually works.
If you’ve read DotComSecrets, you know that one of the first things I teach
people is to figure out who their dream client is. I already had an idea about the
types of entrepreneurs I wanted to work with. So I started looking around for
those people, and soon I met a guy named Drew Canole, the owner of FitLife.tv.
He was a super cool guy and had a successful business in a market I cared about.
Here was someone I thought I could help.
Eventually, a mutual friend introduced us. I went to Drew’s house and
talked with him for a bit. He mentioned some of the things he was struggling
with. Then I asked him, “Would you mind if I came back and just worked a day
for free to see if I could help?”
“Sure. But why would you do that for free?”
“If I am able to make a big impact on your business, then I’ll probably
charge a lot in the future. But for now, I just want to see if I can help you.”