Expert-Secrets full book

SECRET #2
THE CAUSE
The second piece you need in order to create a mass movement is a futurebased
cause. For every political, social, or religious movement throughout
history, the charismatic leader paints a picture of the future they are trying to
create and what life will be like when they get there.
As I mentioned before, my Inner Circle mastermind group spends a lot of
time talking about building out your own CULT-ure. I hyphenated the word
because I don’t want you to look at this like a traditional business trying to build
a customer culture. They’re very different.
When I got serious about growing my company and taking my messages to
the masses, I studied how cults (both positive and negative) were built. I
discovered several common threads running through all their stories. Elements
that are so much more powerful than anything you’ll ever read about building
customer culture in a traditional sense. We’re going to look at these elements and
how to include them in your business to create your own positive movement—