Expert-Secrets full book

Other times it’s actually switching them from one submarket to another. For
example, maybe they are moving from making an income in real estate, to
making their income through internet marketing.
Usually the first thing I sell to someone when they enter into my culture is
some type of opportunity switch. Sometimes the new opportunity is offered
through a webinar, other times it’s through a book or a video. It matters less what
product they are buying; it’s more important to understand that they are leaving
behind whatever old beliefs they had about how to achieve their desired results
and putting their hope and faith into this new opportunity.
Opportunity Stacking After someone has made the switch into your new
opportunity, then all future sales to that prospect are typically an opportunity
stack, not an improvement offer. I don’t want to switch my prospects from
opportunity to opportunity because it will cause confusion and break trust. But I
can offer them an opportunity stack within the new opportunity that they have