Expert-Secrets full book

Growing up, Jacob always wanted to be able to dunk a basketball but, for
whatever reasons, he wasn’t able to. It bothered him so much that he made it a
mission to figure out how to increase his vertical jump. He researched all sorts of
different regimens and became a human guinea pig, testing these ideas out one
by one. As he started having success, he would record videos showing the
techniques that worked and post them on a YouTube channel he created.
At first, nobody really cared. But he was focusing on himself and
improving his own vertical jump, so it didn’t matter. He recorded the videos for
free and put them online because he loved it. Over time, people started noticing.
They started to share his message with their friends, and soon he built this nice
little following of people just like him who were interested in learning how to
jump higher.
He went from having 0 followers to 100…then 1,000…and 10,000…and
beyond, just by sharing what he was passionate about. This is how many expert
businesses start. You find something you’re passionate about, and your obsession
with learning and applying helps you become an expert who can lead others. His
viewers kept asking for more, and that’s when he realized he’d built something
incredibly unique. He then started creating products to teach others what he had
learned and turned it into a company that now makes millions of dollars teaching
people how to jump.
As cool as Jacob’s story is, it’s not unique. Another one of my friends,
Jermaine Griggs, struggled with reading sheet music and became great at playing
piano by ear. He now makes millions a year from helping others learn how to
play piano by ear. My student Liz Benny was an amazing social media manager