Expert-Secrets full book

It’s interesting that two people can have the exact same experience, but
because of the story they created, it affected their beliefs about it. So you have to
understand that when you speak to people about your new opportunity, they will
bring thousands of preconceived beliefs with them that you have to combat if
you are going to make the sale.
The good news is that when you know what those false belief patterns are,
and you understand the experiences and the stories that your prospects have
created in their minds, you can actually use Epiphany Bridge stories to replace
their old stories—break their false beliefs—and create new ones.
Here is a fun exercise to demonstrate how this works.
Step #1 What “false chains of belief” might your potential customer have
about your new opportunity? For example, if you’re in network marketing or
multi-level marketing (MLM), a false chain of belief might be something like:
“If I joined a network marketing / MLM program, I could lose my
friends.”