Expert-Secrets full book

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EXPERTSECRETSTHE UNDERGROUND PLAYBOOKFOR CREATING A MASS MOVEMENT OF PEOPLEWHO WILL PAY FOR YOUR ADVICERUSSELL BRUNSONNEW YORKNASHVILLE • MELBOURNE • VANCOUVER
EXPERT SECRETSTHE UNDERGROUND PLAYBOOK FOR CREATING A MASSMOVEMENT OFPEOPLE WHO WILL PAY FOR YOUR ADVICE© 2017 RUSSELL BRUNSONAll rights reserved. No portion of this book may be reproduced, stored in a retrieval system, or transmittedin any form or by any means—electronic, mechanical, photocopy, recording, scanning, or other‚—exceptfor brief quotations in critical reviews or articles, without the prior written permission of the publisher.Published in New York, New York, by Morgan James Publishing. Morgan James is a trademark of MorganJames, LLC. www.MorganJamesPublishing.comThe Morgan James Speakers Group can bring authors to your live event. For more information or to bookan event visit The Morgan James Speakers Group atwww.TheMorganJamesSpeakersGroup.com.ISBN 978-1-68350-458-0 paperbackISBN 978-1-68350-459-7 eBookLibrary of Congress Control Number: 2017902207Cover Design: Rob SecadesIllustrations by: Vlad BabichCover Photography: Dan UsherIn an effort to support local communities, raise awareness and funds, Morgan James Publishing donates apercentage of all book sales for the life of each book to Habitat for Humanity Peninsula and GreaterWilliamsburg.Get involved today! Visitwww.MorganJamesBuilds.com
Page 2 and 3: EXPERT SECRETS
Page 6 and 7: DEDICATIONTo Deagan Smith, who reig
Page 8 and 9: SECTION FOUR: THE FUNNELSSecret #17
Page 10 and 11: Information is how that’s done. I
Page 12 and 13: ACKNOWLEDGMENTSI wanted to start by
Page 14 and 15: WHAT IS EXPERT SECRETS?Expert Secre
Page 16 and 17: went to Home Depot and bought the p
Page 18 and 19: families were repaired, and people
Page 20 and 21: Growing up, Jacob always wanted to
Page 22 and 23: TO GROW AN EXISTING COMPANYIf you a
Page 24 and 25: SECTION ONECREATING YOUR MASSMOVEME
Page 26 and 27: SECRET #1THE CHARISMATIC LEADER /AT
Page 28 and 29: And it’s a tragedy for a couple o
Page 30 and 31: the ones who are a chapter or two b
Page 32 and 33: ocean, which is why it can be diffi
Page 34 and 35: Question #2: Are the people in this
Page 36 and 37: moves them to action and helps them
Page 38 and 39: the most money, is right in the mid
Page 40 and 41: Here is a quick recap of why each o
Page 42 and 43: simple thing to confirm the suspici
Page 44 and 45: Those are a few of the keys to beco
Page 46 and 47: your own cult-ure.Our job as expert
Page 48 and 49: create sales funnels to get rich, b
Page 50 and 51: I had made a million dollars in a s
Page 52 and 53: company, it was very difficult for
Page 54 and 55:
Your cult-ure needs a Title of Libe
Page 56 and 57:
We took the phrase we created to he
Page 58 and 59:
I’ve broken down the elements of
Page 60 and 61:
We are Funnel Hackers, and these ar
Page 62 and 63:
to revolutionize the music industry
Page 64 and 65:
Dan Kennedy once told me, “If you
Page 66 and 67:
you could increase it in the future
Page 68 and 69:
for the first time, they’re going
Page 70 and 71:
Other times it’s actually switchi
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program. We positioned it as an opp
Page 74 and 75:
But you can’t get good unless you
Page 76 and 77:
“What’s the catch? What’s in
Page 78 and 79:
WHAT, you need to give the class a
Page 80 and 81:
ketosis. And that can happen even i
Page 82 and 83:
most important steps.1. Find a hot
Page 84 and 85:
and I look for people who are alrea
Page 86 and 87:
gives you a really cool asset to us
Page 88 and 89:
SECTION TWOCREATING BELIEFThe first
Page 90 and 91:
implement this in my personal life.
Page 92 and 93:
When someone believes they have to
Page 94 and 95:
SECRET #6THE EPIPHANY BRIDGEAfew ye
Page 96 and 97:
Now at this point you’ve had an e
Page 98 and 99:
the emotional connection with that
Page 100 and 101:
I take this new concept or word tha
Page 102 and 103:
was freezing cold. My whole body wa
Page 104 and 105:
years. He’s the guy that top scre
Page 106 and 107:
• Make the character a victim of
Page 108 and 109:
The Journey of Achievement This is
Page 110 and 111:
In pursuing the goal, there must be
Page 112 and 113:
SECRET #8THE EPIPHANY BRIDGE SCRIPT
Page 114 and 115:
with the same things they are. When
Page 116 and 117:
“Why is that important?”“Beca
Page 118 and 119:
Now that you’ve had the epiphany,
Page 120 and 121:
YOUR ORIGIN EPIPHANY BRIDGE STORYAs
Page 122 and 123:
After I added a potato gun kit as a
Page 124 and 125:
SECRET #9FALSE BELIEF PATTERNSWe al
Page 126 and 127:
Or if your opportunity is about wei
Page 128 and 129:
Bridge story will replace those old
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that could keep them from success;
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funnel in their market.False Belief
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SECTION THREEYOUR MORAL OBLIGATIONS
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this script and process to my Inner
Page 138 and 139:
you’re selling a $97 product, you
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excuse.Element #6: Exclusive Bonus
Page 142 and 143:
madness.) And while it may seem lik
Page 144 and 145:
Notice that the three secrets are n
Page 146 and 147:
SECRET #13THE ONE THINGIt’s time.
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2. Intro / RapportEarlier you learn
Page 150 and 151:
My goal for this presentation is to
Page 152 and 153:
6. Epiphany Bridge Story #1 (Origin
Page 154 and 155:
For many people, the initial story
Page 156 and 157:
I’m sure that for some of you thi
Page 158 and 159:
12. Show Other People’s ResultsTh
Page 160 and 161:
Finally, you’re just going to res
Page 162 and 163:
back of the room to buy. If anyone
Page 164 and 165:
SECRET #15THE STACKI consider this
Page 166 and 167:
A big mistake people make is going
Page 168 and 169:
Usually there’s a common reason p
Page 170 and 171:
35. The Problem This Tool Solved fo
Page 172 and 173:
Here you introduce the next compone
Page 174 and 175:
Do you see how this works now? You
Page 176 and 177:
Now that we’ve given them the big
Page 178 and 179:
Before you reveal the actual price,
Page 180 and 181:
For years, I ended my sales present
Page 182 and 183:
Now that they know they have nothin
Page 184 and 185:
• Countdown clock for 30 minutes
Page 186 and 187:
we ate, he started asking me casual
Page 188 and 189:
exchange is greater than keeping th
Page 190 and 191:
So now I’ve told you how the whol
Page 192 and 193:
Type in www.__________.com. On this
Page 194 and 195:
window, go to www.__________.com, a
Page 196 and 197:
SECRET #17THE PERFECT WEBINAR MODEL
Page 198 and 199:
sign-up page. Whatever I can do to
Page 200 and 201:
So yes, eventually I will suggest t
Page 202 and 203:
Sometimes I tweak my headline to in
Page 204 and 205:
One of the biggest secrets about th
Page 206 and 207:
between each question.3. The best t
Page 208 and 209:
me, too.What happens if you get gre
Page 210 and 211:
wrote a book called The Question, w
Page 212 and 213:
one of these three things, you can
Page 214 and 215:
Great! Here’s how it works. My fe
Page 216 and 217:
this book as guidelines.Question #1
Page 218 and 219:
F. What Epiphany Bridge story do I
Page 220 and 221:
2. You built an improvement offer a
Page 222 and 223:
them into every funnel we have.Ther
Page 224 and 225:
told them about the new opportunity
Page 226 and 227:
SECRET #22FILL YOUR FUNNELThe milli
Page 228 and 229:
From there, I drilled down into a s
Page 230 and 231:
WORST time to contact your Dream 10
Page 232 and 233:
product that you both promote and b
Page 234 and 235:
having me or my team work with you
Page 236 and 237:
REFERENCESAbagnale, Frank with Stan
Page 239 and 240:
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