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them into every funnel we have.There are a few different ways that we’ve successfully used this so far. Thefirst was just writing out each story for the emails. The second way was makingvideos telling each of the stories, and then linking to the video inside of theemails. Honestly the way they receive the story matters less then following theactual story structure that you learned about earlier in this book.One of the keys to remember in soap opera sequence like this is that eachemail needs to pull people into the next story in the next email. Think about howgood soap operas, reality shows and most shows on TV are able to pull youthrough the commercial breaks and week to week by getting you excited by whatis about to happen, then cutting it off. We do the same thing in these emails,teasing about the next email that’s coming so they are anxiously waiting for it.
SECRET #21EPIPHANY PRODUCT LAUNCHFUNNELSWhen ClickFunnels was getting close to its one-year anniversary, we wantedto create a new funnel in hopes that we could get some of the same affiliatepartners who had promoted our Perfect Webinar in the past to promote again. Weknew that many of them would not want to just promote the same webinar totheir followers again, so we decided to switch from a webinar to a productlaunch funnel.Inside the DotComSecrets book, I also shared our product launch funnels,as well as the scripts we’ve had success with in the past inside of the productlaunch funnels. But I knew that the messaging and stories in our webinarsworked really well, so why not just use them again here? And with that, webasically just recreated the Perfect Webinar and Epiphany Bridge stories insideof the product launch funnel structure.I recorded an intro video telling my origin story, then had them opt in forthe rest of the videos in the sequence. Then video #1 became Secret #1, which
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EXPERT SECRETS
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EXPERTSECRETSTHE UNDERGROUND PLAYBO
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DEDICATIONTo Deagan Smith, who reig
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SECTION FOUR: THE FUNNELSSecret #17
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Information is how that’s done. I
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ACKNOWLEDGMENTSI wanted to start by
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WHAT IS EXPERT SECRETS?Expert Secre
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went to Home Depot and bought the p
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families were repaired, and people
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Growing up, Jacob always wanted to
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TO GROW AN EXISTING COMPANYIf you a
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SECTION ONECREATING YOUR MASSMOVEME
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SECRET #1THE CHARISMATIC LEADER /AT
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And it’s a tragedy for a couple o
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the ones who are a chapter or two b
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ocean, which is why it can be diffi
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Question #2: Are the people in this
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moves them to action and helps them
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the most money, is right in the mid
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Here is a quick recap of why each o
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simple thing to confirm the suspici
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Those are a few of the keys to beco
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your own cult-ure.Our job as expert
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create sales funnels to get rich, b
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I had made a million dollars in a s
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company, it was very difficult for
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Your cult-ure needs a Title of Libe
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We took the phrase we created to he
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I’ve broken down the elements of
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We are Funnel Hackers, and these ar
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to revolutionize the music industry
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Dan Kennedy once told me, “If you
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you could increase it in the future
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for the first time, they’re going
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Other times it’s actually switchi
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program. We positioned it as an opp
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But you can’t get good unless you
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“What’s the catch? What’s in
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WHAT, you need to give the class a
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ketosis. And that can happen even i
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most important steps.1. Find a hot
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and I look for people who are alrea
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gives you a really cool asset to us
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SECTION TWOCREATING BELIEFThe first
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implement this in my personal life.
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When someone believes they have to
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SECRET #6THE EPIPHANY BRIDGEAfew ye
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Now at this point you’ve had an e
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the emotional connection with that
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I take this new concept or word tha
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was freezing cold. My whole body wa
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years. He’s the guy that top scre
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• Make the character a victim of
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The Journey of Achievement This is
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In pursuing the goal, there must be
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SECRET #8THE EPIPHANY BRIDGE SCRIPT
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with the same things they are. When
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“Why is that important?”“Beca
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Now that you’ve had the epiphany,
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YOUR ORIGIN EPIPHANY BRIDGE STORYAs
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After I added a potato gun kit as a
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SECRET #9FALSE BELIEF PATTERNSWe al
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Or if your opportunity is about wei
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Bridge story will replace those old
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that could keep them from success;
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funnel in their market.False Belief
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SECTION THREEYOUR MORAL OBLIGATIONS
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this script and process to my Inner
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you’re selling a $97 product, you
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excuse.Element #6: Exclusive Bonus
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madness.) And while it may seem lik
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Notice that the three secrets are n
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SECRET #13THE ONE THINGIt’s time.
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2. Intro / RapportEarlier you learn
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My goal for this presentation is to
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6. Epiphany Bridge Story #1 (Origin
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For many people, the initial story
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I’m sure that for some of you thi
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12. Show Other People’s ResultsTh
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Finally, you’re just going to res
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back of the room to buy. If anyone
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SECRET #15THE STACKI consider this
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A big mistake people make is going
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Usually there’s a common reason p
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35. The Problem This Tool Solved fo
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Page 178 and 179: Before you reveal the actual price,
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Page 196 and 197: SECRET #17THE PERFECT WEBINAR MODEL
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Page 208 and 209: me, too.What happens if you get gre
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Page 212 and 213: one of these three things, you can
Page 214 and 215: Great! Here’s how it works. My fe
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Page 218 and 219: F. What Epiphany Bridge story do I
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Page 226 and 227: SECRET #22FILL YOUR FUNNELThe milli
Page 228 and 229: From there, I drilled down into a s
Page 230 and 231: WORST time to contact your Dream 10
Page 232 and 233: product that you both promote and b
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Page 236 and 237: REFERENCESAbagnale, Frank with Stan
Page 239 and 240: Table of ContentsTitleCopyrightCont
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