Expert-Secrets full book

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For years, I ended my sales presentations with the price on the last slide. As Igained experience, I realized that the elements that come AFTER the initial pricereveal are vitally important to closing the sale. So we give the initial price, andsome people will still have sticker shock. I need to let that price marinate for awhile as I justify why it’s actually not that expensive.My first price justification is usually related to either showing them whatthe full price would be outside of the current presentation or comparing it to theprice of other options for getting a similar result (apples vs. oranges).(Full price example) Now let me put this into perspective for you. Ifyou went to my regular website right now, you could buy this sameproduct for $__________. But because you’ve invested this time withme, and you’ve proven that you really want to get this result, I’mmaking a special offer just for this webinar.(Apples vs. oranges example) If you were to hire a professional todo this for you, it might cost $__________. But because you’relearning how to do it yourself AND I’m giving you all the tools andresources to make it happen fast, you only pay $__________.61. You’ve Got 2 Choices
Now I like to mention the choices they can make.So at this point you have two choices. Choice #1 is to do nothing. Ifyou do nothing with the information you’ve learned over the last hour,what will you get? Nothing.Or you can choose to take a leap of faith. Just test it out to see if itwill work for you.62. GuaranteeThen I reveal that it’s okay if it doesn’t work for them, because they’re coveredwith our 30-day money-back guarantee. They can test-drive it now and see if itwill work for them. They have nothing to lose.63. The Real Question is This…
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EXPERT SECRETS
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EXPERTSECRETSTHE UNDERGROUND PLAYBO
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DEDICATIONTo Deagan Smith, who reig
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SECTION FOUR: THE FUNNELSSecret #17
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Information is how that’s done. I
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ACKNOWLEDGMENTSI wanted to start by
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WHAT IS EXPERT SECRETS?Expert Secre
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went to Home Depot and bought the p
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families were repaired, and people
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Growing up, Jacob always wanted to
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TO GROW AN EXISTING COMPANYIf you a
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SECTION ONECREATING YOUR MASSMOVEME
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SECRET #1THE CHARISMATIC LEADER /AT
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And it’s a tragedy for a couple o
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the ones who are a chapter or two b
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ocean, which is why it can be diffi
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Question #2: Are the people in this
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moves them to action and helps them
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the most money, is right in the mid
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Here is a quick recap of why each o
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simple thing to confirm the suspici
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Those are a few of the keys to beco
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your own cult-ure.Our job as expert
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create sales funnels to get rich, b
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I had made a million dollars in a s
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company, it was very difficult for
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Your cult-ure needs a Title of Libe
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We took the phrase we created to he
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I’ve broken down the elements of
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We are Funnel Hackers, and these ar
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to revolutionize the music industry
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Dan Kennedy once told me, “If you
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you could increase it in the future
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for the first time, they’re going
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Other times it’s actually switchi
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program. We positioned it as an opp
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But you can’t get good unless you
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“What’s the catch? What’s in
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WHAT, you need to give the class a
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ketosis. And that can happen even i
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most important steps.1. Find a hot
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and I look for people who are alrea
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gives you a really cool asset to us
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SECTION TWOCREATING BELIEFThe first
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implement this in my personal life.
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When someone believes they have to
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SECRET #6THE EPIPHANY BRIDGEAfew ye
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Now at this point you’ve had an e
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the emotional connection with that
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I take this new concept or word tha
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was freezing cold. My whole body wa
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years. He’s the guy that top scre
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• Make the character a victim of
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The Journey of Achievement This is
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In pursuing the goal, there must be
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SECRET #8THE EPIPHANY BRIDGE SCRIPT
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with the same things they are. When
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“Why is that important?”“Beca
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Now that you’ve had the epiphany,
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YOUR ORIGIN EPIPHANY BRIDGE STORYAs
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After I added a potato gun kit as a
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SECRET #9FALSE BELIEF PATTERNSWe al
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Or if your opportunity is about wei
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Bridge story will replace those old
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Page 132 and 133: funnel in their market.False Belief
Page 134 and 135: SECTION THREEYOUR MORAL OBLIGATIONS
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Page 142 and 143: madness.) And while it may seem lik
Page 144 and 145: Notice that the three secrets are n
Page 146 and 147: SECRET #13THE ONE THINGIt’s time.
Page 148 and 149: 2. Intro / RapportEarlier you learn
Page 150 and 151: My goal for this presentation is to
Page 152 and 153: 6. Epiphany Bridge Story #1 (Origin
Page 154 and 155: For many people, the initial story
Page 156 and 157: I’m sure that for some of you thi
Page 158 and 159: 12. Show Other People’s ResultsTh
Page 160 and 161: Finally, you’re just going to res
Page 162 and 163: back of the room to buy. If anyone
Page 164 and 165: SECRET #15THE STACKI consider this
Page 166 and 167: A big mistake people make is going
Page 168 and 169: Usually there’s a common reason p
Page 170 and 171: 35. The Problem This Tool Solved fo
Page 172 and 173: Here you introduce the next compone
Page 174 and 175: Do you see how this works now? You
Page 176 and 177: Now that we’ve given them the big
Page 178 and 179: Before you reveal the actual price,
Page 182 and 183: Now that they know they have nothin
Page 184 and 185: • Countdown clock for 30 minutes
Page 186 and 187: we ate, he started asking me casual
Page 188 and 189: exchange is greater than keeping th
Page 190 and 191: So now I’ve told you how the whol
Page 192 and 193: Type in www.__________.com. On this
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Page 196 and 197: SECRET #17THE PERFECT WEBINAR MODEL
Page 198 and 199: sign-up page. Whatever I can do to
Page 200 and 201: So yes, eventually I will suggest t
Page 202 and 203: Sometimes I tweak my headline to in
Page 204 and 205: One of the biggest secrets about th
Page 206 and 207: between each question.3. The best t
Page 208 and 209: me, too.What happens if you get gre
Page 210 and 211: wrote a book called The Question, w
Page 212 and 213: one of these three things, you can
Page 214 and 215: Great! Here’s how it works. My fe
Page 216 and 217: this book as guidelines.Question #1
Page 218 and 219: F. What Epiphany Bridge story do I
Page 220 and 221: 2. You built an improvement offer a
Page 222 and 223: them into every funnel we have.Ther
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Page 226 and 227: SECRET #22FILL YOUR FUNNELThe milli
Page 228 and 229: From there, I drilled down into a s
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WORST time to contact your Dream 10
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product that you both promote and b
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having me or my team work with you
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REFERENCESAbagnale, Frank with Stan
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